MGID

Overview

250 - 999

Employees

2008

Year Founded

ABOUT MGID

Native performance through innovation

MGID is a native advertising platform boasting over 12 years of experience in the international market. It assists advertisers in connecting with their target audiences via high-quality publishers, delivering timely and relevant advertisements. MGID provides: engaging and flexible ad formats, access to audiences from over 32,000 reliable publishers globally, creative assistance throughout the advertising process, and advanced optimization features. For more information, visit www.mgid.com.

Languages Spoken

English

HIGHLIGHTS

250 - 999

Employees

2008

Year Founded

Services

Focus

Industries

Clients

Services Provided+4 Services

5% Mobile & App Marketing

5% Affiliate Marketing Program Management

5% Other Digital Marketing

10% Pay Per Click

13% Digital Strategy

13% Performance Marketing

15% Programmatic Display Advertising

10% Ad Creative Strategy & Production

About the Team

OUR STORY

Founded in 2008, MGID has evolved from a modest startup into a leading native advertising platform with over 700 employees across 12 global offices. Committed to enhancing digital media, MGID employs AI-driven technology to create meaningful interactions among consumers, content creators, and brands. Their platform uniquely connects advertisers and publishers to the right audience with tailored content, managing campaigns from planning through delivery. Recognized for innovation, MGID pioneered native content discovery and maintains a global reach of up to one billion monthly users in over 70 languages. Emphasizing transparency and fraud prevention, the company ensures authentic, controllable placements. With industry accolades and a dedicated leadership team, MGID continues empowering clients worldwide through cutting-edge advertising solutions.

About the Team

OUR STORY

Founded in 2008, MGID has evolved from a modest startup into a leading native advertising platform with over 700 employees across 12 global offices. Committed to enhancing digital media, MGID employs AI-driven technology to create meaningful interactions among consumers, content creators, and brands. Their platform uniquely connects advertisers and publishers to the right audience with tailored content, managing campaigns from planning through delivery. Recognized for innovation, MGID pioneered native content discovery and maintains a global reach of up to one billion monthly users in over 70 languages. Emphasizing transparency and fraud prevention, the company ensures authentic, controllable placements. With industry accolades and a dedicated leadership team, MGID continues empowering clients worldwide through cutting-edge advertising solutions.

Portfolio

Lazada: Connecting the SouthEast region to a new shopping experience

Unknown

The challenge faced by this client was to promote an entire eCommerce platform rather than just a single product, targeting a diverse audience that included both existing and new customers. This audience consisted of men and women aged 18 and older who were interested in online shopping in Indonesia. Additionally, the task was to achieve a balance between a low cost-per-click (CPC) and a high conversion rate. The solution provided by MGID was a tailored promotional strategy that addressed the specific needs of Lazada. We segmented the audience into two distinct campaign strategies: one for existing customers and another for new ones, which allowed us to develop targeted approaches for each group. For existing customers, we created two ad campaigns that emphasized key incentives of shopping with Lazada, such as limited-time flash sales and consistently low prices. This approach aimed to leverage the familiarity of existing customers with these benefits to encourage repeat engagement. In contrast, the strategy for new customers was different. Although still targeting a similar demographic, we initiated a campaign directing new users to Lazada's homepage, concentrating on prompting them to sign up and interact with a platform they had not yet used. In both campaign strategies, we utilized images provided by the client, as agreed with Lazada, and paired these visuals with engaging headlines to stimulate further interaction from users. Results showed that within a 1.5-month timeframe, the ad campaigns achieved an average CPC of $0.09 and an average purchase amount of $20.

FCA: Experiencing a driving performance through native advertising

Unknown

**Challenge** The objective of this campaign was to devise a subtle yet impactful method to engage its target audience—specifically decision-makers in companies and freelancers working with VAT—to encourage visits to FCA car dealerships and maximize lead generation within a constrained timeframe. **Solution** MGID crafted a tailored product promotion strategy to meet FCA's specific requirements. A campaign was launched specifically for Italy, focusing on FCA's desired audience: VAT-registered companies and freelancers. To enhance effectiveness, our strategy incorporated an incentive on the landing page, where users could receive a bonus by downloading it and presenting it at an FCA dealership. By tailoring the advertising message to FCA's target audience and introducing an engaging interactive element through the bonus, we motivated users to visit FCA dealerships to claim this time-limited offer. **Results** During this promotional period, the campaign achieved an average cost-per-click (CPC) of $0.14, resulting in over 17,000 total clicks.

HSBC Bank: Serving the financial world through unique messaging

Unknown

The challenge faced by HSBC was to attract relevant leads for their Visa Platinum and Platinum cashback credit cards in Indonesia. Despite being one of the largest banking institutions globally, with over 40 million customers, their campaign specifically targeted young Indonesian men and women, as well as families looking for a secure future. MGID's solution involved engaging this audience by providing distinctive native-format messages tailored to resonate with both global and local audiences, particularly Indonesians. These unique messages aimed to align the users' aspirations for a secure and comfortable future with HSBC’s credit card offerings, suggesting that engaging with the campaign could help individuals achieve their dreams. As a result of this campaign, MGID successfully garnered over 74,000 clicks, with an average cost per click (CPC) of $0.06 and a conversion rate of 1.5%.

Locations

Headquarters

1149 3rd St

Santa Monica, California, United States 90403

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Overview

About the Team

About the Team

Portfolio

Lazada: Connecting the SouthEast region to a new shopping experience

FCA: Experiencing a driving performance through native advertising

HSBC Bank: Serving the financial world through unique messaging

Locations

Reviews For MGID

Similar Service Providers

Studio Mosaic

LoveMobile Agency

AVOW

Similar Service Providers

Studio Mosaic

LoveMobile Agency

AVOW

About the Team

Reviews For MGID

Portfolio

Lazada: Connecting the SouthEast region to a new shopping experience

FCA: Experiencing a driving performance through native advertising

HSBC Bank: Serving the financial world through unique messaging