From Sneaker Head to Sneaker Empire
**Introduction** One thing I've come to realize about Nic is his passion for caps! From being a celebrity graffiti artist to becoming the CEO of one of South Africa's leading lifestyle brands, few business owners grasp their product, target audience, and goals as effectively as Nic does. With two well-known brick-and-mortar stores and a thriving online presence, Shelflife has revolutionized the sneaker market. Its Facebook following surpasses 600,000, more than doubling that of major South African brands like Discovery SA (249,000 fans).
**Challenge** With a robust online presence already established, Metis was invited by Shelflife to elevate their Google Ads campaign. Thanks to the outstanding contributions from the internal marketing team at Shelflife, brand awareness was strong; the next step was to translate that into impressive ROI.
**Approach** By collaborating closely with the Shelflife team, we merged our online data with insights on sales, products, and stores. This allowed us to pinpoint opportunities in GEO-targeting, product focus, content ideas, and user experience improvements.
**Goals** The objective was to increase the ROI of paid media spending by 600%.
**Results** The impact was evident, with Nic noting a significant difference within the first week. While this was a promising start, at Metis, we strive to deliver ongoing value by offering insights that support decision-making beyond the current paid campaign. By relying on data to shape our strategies and ensuring alignment between business management and marketing efforts, there's nothing that can hold Shelflife back. Watch out, world!