Metia

Profile set up by Edverise AI

Set Up By Edverise AI

Edverise AI built this profile by analyzing thousands of data points across the web. If you own this business, become an Edverise partner to manage and update your profile.

Become an Edverise Partner

Overview

$100 - $149/hr

Avg Hourly Rate

50 - 249

Employees

1989

Year Founded

ABOUT METIA

High performance marketing

Metia is an international marketing agency with locations in London, Seattle, Austin, and Singapore. We offer comprehensive marketing programs that enable global brands and rapidly growing companies to excel in the marketplace, utilizing a distinctive combination of marketing consulting, design, and development skills. Our offerings include the application of our specialized Content Resonance System, Global Content Network, and Performance Benchmark Index to create captivating campaigns and enhance performance. Our team is dedicated to crafting and implementing the world's top marketing solutions.

Languages Spoken

English

HIGHLIGHTS

$100 - $149/hr

Avg Hourly Rate

50 - 249

Employees

1989

Year Founded

Services

Focus

Industries

Clients

Services Provided

10% Marketing Analytics & Reporting

15% Content Marketing Strategy

8% Digital Strategy

5% Social Media Marketing

5% Email Marketing & Automation

7% Influencer Marketing

50% BI & Big Data Consulting & SI

About the Team

OUR STORY

Metia Group is a global marketing agency with a presence in London, Seattle, Austin, and Singapore. We specialize in delivering integrated marketing programs designed to enhance business performance. Our clientele spans from some of the world's top corporations and leading brands to rapidly growing businesses intent on challenging conventional norms. Over the last two years, we have successfully implemented marketing campaigns across 88 countries and in 39 different languages, showcasing our extensive reach and commitment to global engagement.

Portfolio

Inspiring a new generation of fintech developers

Unknown

Finastra has launched an innovative platform, FusionFabric.cloud, which offers developers within banks and fintech companies the opportunity to fundamentally enhance and transform financial services globally. To foster adoption, it was crucial to engage developers by raising awareness about this new platform, its tools, and API offerings, thereby encouraging the creation of a new wave of financial applications. Metia, with its extensive background in developing and managing developer experience programs for major tech firms, provided valuable insights and expertise to the Finastra team. By identifying key developer segments critical for adoption, Metia collaborated with Finastra’s product, partner, and marketing teams to develop and refine an engagement strategy that improved the overall developer experience. At the Money2020 event, Metia assisted Finastra with generating platform and user-related content in preparation for the Amsterdam launch, which included keynote speeches and a Street Party that attracted over 5,000 attendees. Following the event, continued momentum was maintained through a communications strategy targeting developer and technology-specific media, channels, and forums. Working alongside Finastra’s technical specialists, Metia contributed to producing content for leading developer publications such as Information Week, DZone, DevOps.com, SD Times, and Information Age. Finastra's experts are now recognized authorities on subjects like DevOps, software development practices, and systems architecture. In May 2019, to provide developers with direct access to the platform and APIs, the FusionONE developer conference was launched in London, where Metia aided in event ideation, messaging, thought leadership presentations, media management, and news coverage. The event drew over 550 developers and business leaders. As interest from bank and fintech developers increases, the FusionONE experience is being expanded globally through a series of local events and hackathons.

Attracting thousands of legal and business leaders to IP Week

Unknown

In past events, IPOS generated interest through direct response strategies such as direct mail and email marketing, primarily focusing on the period leading up to the events. To revitalize their approach, IPOS collaborated with Metia to implement a long-term campaign aimed at enhancing awareness of IP Week @ SG among its global target audiences. The campaign centered on content designed to ignite and maintain interest across diverse audience groups. Recognizing the distinct interests of global business leaders, policymakers, lawyers, and academics, a single narrative approach was deemed insufficient. Instead, Metia helped IPOS develop tailored narratives and content streams for each segment, gaining a thorough understanding of the challenges and motivations unique to each target persona. This strategy produced content that informed, educated, and encouraged action within each audience. To refine their approach, Metia utilized advanced Micro Profiling techniques to analyze the IPOS audience ecosystem, identifying key attributes and motivations for each target segment. With this knowledge, the Metia Demand team created customized, highly relevant content streams to support the entire sales funnel. Throughout the campaign, Metia’s Active Optimization method enabled proactive testing and adjustment of strategies. The team was able to validate content hypotheses during the campaign, reallocating budgets to the most effective campaign streams to maximize value for IPOS. The collaborative effort between IPOS and Metia was a notable commercial success, resulting in 1,690 ticket sales directly linked to the campaign. The campaign reached 1,804,914 users on LinkedIn and Facebook, generating 47,850 clicks to the IP Week @ SG website, surpassing IPOS's targets by 53% and 157%, respectively.

Content resonance lifts Microsoft win rates 4-7x

Unknown

Data-driven storytelling has allowed Microsoft to greatly enhance customer engagement, leading to increased commercial accountability and success for its marketing team. Utilizing the Metia Content Resonance System (CRS) has resulted in improvements across various customer metrics. There have been notable increases in traffic, click-through rates, engagement, and event attendance, with win rates being four to seven times higher when customers interact through social channels. “Today, customers control their own journey. They research their business challenges or needs and come to us equipped with information from their preferred channels whenever they feel ready to engage,” stated Catherine Wignall, Microsoft’s UK Digital Lead. By focusing on customer language, CRS captures organic conversations in public digital spaces. Through data analysis methods, CRS pinpoints the business challenges customers are exploring, the insights they seek, the information they share, and the specific language they use. It assesses Microsoft’s standing on various topics compared to competitors and uncovers new opportunities for conversations. Microsoft employs Metia’s CRS as an ongoing study, using its outputs for quarterly campaign planning and strategy. This allows the marketing team to gauge how effectively they are delivering relevant content across different channels, make optimization recommendations, and ensure that the content remains pertinent and discoverable.

6 more projects

Projects & Clients

Project Size & Rate

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

N/A

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

"Metia delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Marketing Analytics & Reporting

Content Marketing Strategy

Digital Strategy

Social Media Marketing

Email Marketing & Automation

Influencer Marketing

BI & Big Data Consulting & SI

Industry Recognitions

W3 Awards

View source

MarCom Awards

View source

Locations

Headquarters

77 Shaftesbury Ave

London, England, United Kingdom W1D 5DX

+442031003541

Headquarters

2700 West Anderson Lane Suite 205K United States 78757

United States, Texas, United States 78757

+442031003541

Headquarters

111 Amoy St #04-00 069931

Singapore 069931

+442031003541

Headquarters

800 Bellevue Way United States 98004

United States, Washington, United States 98004

+442031003541

Reviews For Metia

Submit A Review

No Reviews Yet

Be the first to share your experience working with Metia.

Write a Review