Primary Bid
Primary Bid is committed to making public markets accessible, inclusive, transparent, and equitable for all investors. It provides an easy way for individuals to invest in IPOs, Follow-ons, Investment trusts, bonds, and SPACs. By utilizing an advanced platform, Primary Bid bridges the gap between companies and their investors, transforming the investment landscape in public markets. Our Contribution: We established a comprehensive data pipeline to process events generated within their mobile and web applications and backend services as needed. The client asked us to create a robust data infrastructure that would facilitate (near) real-time analysis of X's IPO. We supplied the client with visual dashboards that display: real-time registrations, live funnel progression, total dollar value generated, referrer attribution, session data by location, registrations compared to sessions, onboarding percentiles, data pipeline health and latency, transaction statistics, brokerage statistics, and payment errors. The developed data infrastructure can accommodate approximately 1 million users in a single day, offers near real-time board-level insights on IPO performance, identifies bottlenecks in the share registration process, and features marketing analytics to enhance the client’s service.