Full overhaul of family-friendly venue
Midland Karting had an underutilized website and social media accounts. The website featured siloed content that only one employee could update through coding, lacked mobile optimization, and employed an outdated design. Their social media profiles were filled with old information, lacked consistency, and were not leveraged to promote their services effectively. To enhance their online presence, Midland Karting sought the expertise of Meir Digital.
In response, we integrated user feedback to inform the redesign and user experience of the new site. We migrated the booking system to a new platform that allowed for CMS integration. Additionally, we set up email marketing and a CRM for B2B sales. We also revamped their social media presence to ensure consistency across platforms and developed a unified brand voice.
As a result, site bookings soared by 167%. The social media audience and reach grew by 350%. Email marketing subscribers jumped by over 3000%, with open rates averaging 82% and click-through rates exceeding 93%, while bounce rates were below 0.2%. The site also ranked in the top five of search engine results for several long-tail and short keywords such as "karting UK," "karting Midlands," and "outdoor go karting in the UK."