Digital Marketing Execution for Travel Company
Nowtadi is a premier provider of tour, visa, and hotel services in Vietnam. They offer a diverse range of services, including streamlined visa processes with a remarkable success rate of up to 98.9%. With more than a decade of experience in the travel industry, Nowtadi has successfully helped millions with their visa applications, which include work, tourist, and family visit visas. They also provide expedited options to accommodate customer schedules. Beyond visa services, Nowtadi offers travel tours, enabling clients to discover new destinations. The company places a strong emphasis on customer satisfaction, assuring high-quality offerings, a 100% money-back guarantee within seven days for changes to tours or hotel bookings, VIP service standards, and round-the-clock support. Additionally, they provide valuable resources for travelers, including travel guides and insights on visa applications.
In undertaking this project, we recognize the competitive nature of Vietnam's travel sector, which has posed marketing challenges during COVID-19 quarantine periods. However, research has shown that individuals tend to feel restricted during lockdowns; thus, our marketing strategy is centered on addressing the community's desire for travel. Our digital marketing efforts target internet users, primarily focusing on the Facebook platform to create a community for travel enthusiasts, supplemented by advertisements on Google Ads, TikTok Ads, and Facebook Ads. This multi-platform presence enables Nowtadi to engage with potential customers as their travel interest grows. We have also created over 400 SEO-friendly blog posts to cater to customer needs, which has led to a dramatic increase in website traffic from 200 views per month to 50,000 views per month within just six months of implementing SEO strategies, representing a 25,000% growth. Consequently, the number of marketing-qualified leads has surged from 5 per week to 20 per day, establishing Nowtadi as one of Vietnam's leading travel service providers.