Medium Giant

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

50 - 249

Employees

1999

Year Founded

ABOUT MEDIUM GIANT

We’re an agency of innovators.

For brands aiming to challenge the norm, Medium Giant is a marketing consultancy made up of innovative thinkers who create strategies that strengthen relationships, broaden impact, and achieve growth. We tirelessly seek out possibilities to turn uncertainty into opportunity and risk into benefit.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

50 - 249

Employees

1999

Year Founded

Services

Focus

Industries

Clients

Services Provided

35% Brand Identity Design

15% Marketing Collateral Design

25% Content Marketing Strategy

10% Conversion Rate Optimization (CRO)

15% Search Engine Optimization (SEO)

About the Team

OUR STORY

At Medium Giant, we recognize that while storytelling tools evolve continuously, the essence of compelling narratives remains timeless. Despite challenges in our industry, we stay dedicated to delivering stories grounded in cultural awareness, business insight, and storytelling fundamentals. Through our podcast, Giant Stories, we engage with some of the most influential contemporary storytellers, exploring their journeys and illustrating how the power of narrative has reshaped their brands, companies, and careers. Our commitment is to provide clients and brands with unwavering support, ensuring their stories resonate and stand the test of time in a dynamic media landscape.

Portfolio

Sauk County | A brand driven by the land

Sauk County, Wisconsin

Renowned for The Dells, this area in Wisconsin sought a unique identity that would represent the county to potential businesses, residents, and tourists. Our goal was to assist Sauk County in enhancing economic development, tourism, and collaborations with local agencies. We aimed to create a cohesive brand identity and design language for the county. During our deep-dive exploration, we found that the land is integral to both the community and its lifestyle, and it also plays a vital role in the experiences of those looking for a getaway, inspiring us to adopt the phrase “Land Made.” This led us to develop a comprehensive identity system and initiate our first joint campaign. Our branding efforts culminated in the launch of a new website (exploresaukcounty.com) in March 2022, followed by an integrated marketing campaign titled “Seasons in Sauk County” in April. We are proud to serve as Sauk County’s official agency.

ByrdAdatto | Inbound Marketing + Web Development

ByrdAdatto

ByrdAdatto, the top health care law firm in the nation, was managing two separate websites: one for the firm and its lawyers, and another serving as a gated, education-focused client portal that provided essential documents and industry insights. We aimed to integrate ByrdAdatto’s online presence to enhance client service and support business objectives. To develop a solid website strategy, we gathered feedback from key stakeholders and clients while performing an audit of the existing site experience. Given their commitment to educating both attorneys and clients—a fundamental principle of the firm—ByrdAdatto was justifiably concerned about the user experience. Additionally, they have a distinctive business model in the industry with their Access+ membership, which they aim to expand as an alternative to project-based pricing. Fortunately, ByrdAdatto had a wealth of valuable content; however, it required improved information architecture and categorization to enhance content discoverability and usability. With the goal of increasing Access+ membership in mind, we merged the two websites to better emphasize membership advantages and capture leads, all while offering a secure platform for current members to access the vital educational resources that ByrdAdatto is known for.

Bravado Wireless Brand Strategy + Web Development

Bravado Wireless

This family-owned wireless and home internet service provider (ISP) serves rural areas in Eastern Oklahoma. Due to its smaller size, the company has difficulty competing with larger ISPs. We aimed to enhance brand awareness in its service area and maximize the return on their paid media investments. Initially, when they approached us, the company wasn't called Bravado, and they were only looking for creative and media implementation. A year into our collaboration, they placed enough trust in us to undergo a comprehensive brand immersion, leading to a revamped brand strategy, a new name, and a refreshed identity. This transformation included a striking new visual identity, a revamped website, a robust social media presence, and integrated advertising campaigns. Additionally, we conducted an audience intelligence study leveraging Bravado’s current customer data and store locations. Using our proprietary business intelligence tool, we developed an in-depth customer activity map to identify potential users of their wireless services in Eastern Oklahoma. This research revealed previously unknown lookalike audiences, enabling more targeted media strategies and better spending efficiency. We have been their agency of record since 2015. With a new brand in place, Bravado Wireless now has a clearer understanding of its target market and continues to utilize this intelligence to refine promotions, campaigns, and customer retention strategies. They have also significantly lowered their cost per click (CPC) and cost per acquisition (CPA) in paid search, while improving website metrics, including page views, users, and sessions by significant margins.