MediaGroup Worldwide

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Overview

$5,000+

Min Project Size

50 - 249

Employees

2004

Year Founded

ABOUT MEDIAGROUP WORLDWIDE

Global advertising, driven by data

MediaGroup is a data-driven agency that partners with mid- to large-sized companies looking to enhance their client acquisition processes. We achieve this through a blend of brand, preference, and conversion advertising strategies. Our clientele includes both B2B and B2C businesses. We focus on fostering long-term relationships to facilitate our clients' growth. Our engagements begin with an evaluation of the existing acquisition funnel, which leads to strategic recommendations for implementation by both the client and MediaGroup. To carry out the selected strategy, we offer services such as Search Engine Optimization, PPC advertising, social media advertising, content creation, video advertising, display advertising, and programmatic advertising. MediaGroup operates as a truly international agency with offices located in Switzerland, Denmark, Poland, the United Kingdom, Australia, and Hong Kong.

Languages Spoken

DanishEnglish

HIGHLIGHTS

$5,000+

Min Project Size

50 - 249

Employees

2004

Year Founded

Services

Focus

Industries

Clients

Services Provided+6 Services

15% Search Engine Optimization (SEO)

13% Pay Per Click

10% Social Media Marketing

8% Conversion Rate Optimization (CRO)

5% Digital Strategy

10% Google Ads Management

10% Meta Ads Management (Facebook & Instagram)

8% LinkedIn Ads Management

About the Team

OUR STORY

MediaGroup Worldwide is dedicated to forging enduring partnerships to help clients expand their businesses, driven by a mission to cultivate the most satisfied and loyal clientele in the industry. Their approach goes beyond routine advertising by deeply understanding each client's unique history and challenges, applying data-driven strategies to continually enhance marketing outcomes through tailored insights. Operating internationally from locations including Switzerland, Denmark, Poland, Hong Kong, the Netherlands, and the UK, their diverse team of over 60 professionals speaks more than 20 native languages, enabling local market expertise. Founded in 2004 by CEO Morten, with leadership from partners like Anders, Bart, Martin, and experts such as Magda, Sofie, and Kyle, MediaGroup combines extensive experience in digital advertising to deliver sophisticated, client-focused marketing solutions worldwide.

Portfolio

179% increase in monthly organic traffic

Unknown

MediaGroup collaborates with Saxo Bank, a prominent Danish investment bank, to enhance their website's search engine visibility, boost organic traffic, and most importantly, increase revenue directly linked to organic search. Utilizing a comprehensive strategy that encompasses on-site and off-site factors as well as SEO content, we have achieved significant results in a highly competitive sector. Our online initiatives for Saxo Bank are executed on a global scale with localized translations, covering 15 markets. Between October 2020 and March 2022, we observed remarkable large-scale outcomes: • Saxo's organic traffic surged by approximately 179%. • The overall number of organic keywords for the domain rose by 166%. • The count of referring domains grew by 81%, surpassing our expectations. • Monthly impressions increased by roughly 58%. • Keywords in local markets, such as Singapore, rank in the top 10 on local SERPs, even amid intense competition. We are thrilled with the successes we’ve achieved thus far in our campaign for Saxo Bank, and we’re pleased to report that our SEO efforts are highly valued as we continue to strengthen our partnership with the bank.

Scaling up sales with online content advertising

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When MediaGroup began its partnership with Universal Robots, a robotic automation firm, in 2018, their marketing relied heavily on traditional methods. They focused on attending conferences, placing print advertisements in industry magazines, and utilizing a sizable sales team and distributors to drive new business. Recognizing the potential to enhance their customer acquisition through online advertising, the company sought our expertise to create a media strategy aimed at producing high-quality business leads for their global salesforce. After conducting an audit of their previous marketing activities and performance data, MediaGroup determined that although brand awareness was strong (as they are the world leader in their field), their efforts to foster brand preference and convert leads through acquisition advertising were lacking. They initially used whitepapers as content to share thought leadership, effectively reaching a relevant audience and establishing their position as an industry leader while generating thousands of leads through sign-up forms. The campaign launched in April 2018, initially aimed at 18 countries, and was later expanded to over 24 additional regions. To further increase lead volume, the strategy incorporated various platforms, including global ones like Google, Bing, Facebook, LinkedIn, and DV360, as well as local platforms such as Y!Japan, Naver, Baidu, WeChat, and Kakao. In addition to paid media efforts, the strategy emphasized leveraging the client’s website and content to drive organic business through targeted SEO initiatives across different search engines and regions. This SEO work involved on-site optimizations and link building, resulting in a significant boost in organic traffic and an increase in business from inbound inquiries. The campaign has been ongoing for two years now, with high lead volumes (thousands per month), a cost per lead maintained below $25, and a strong lead quality.

Turning e-tail weakness into strength

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For several years, we've been collaborating with a prominent Danish luxury brand that ranks among the leaders in the home fashion sector, generating over 1 billion DKK in annual revenue. Despite their status in the industry, they struggled to integrate 'e-tail' into their retail strategy, particularly in the Asian market, which poses challenges for many Western companies. The vastness and diversity of Asia can complicate efforts to connect with the right customers. However, through a combination of MediaGroup's local office in Hong Kong, equipped with native Asian language speakers, and our global specialists, we surpassed ROI expectations for both display and social advertising. Our work in SEO, SEM, and paid social significantly boosted the brand’s online sales. Fortunately, this impressive success extends beyond Asia; our dedicated team has enhanced sales across all 10 of the brand's online markets, transforming their e-tail shortcomings into a crucial source of revenue.

2 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

"MediaGroup Worldwide delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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Select a service

Search Engine Optimization (SEO)

Pay Per Click

Social Media Marketing

Conversion Rate Optimization (CRO)

Digital Strategy

Google Ads Management

Meta Ads Management (Facebook & Instagram)

LinkedIn Ads Management

YouTube Advertising

Programmatic Display Advertising

Retargeting & Remarketing Campaigns

Ad Creative Strategy & Production

Media Planning & Budget Allocation

App Install & Growth Advertising

Locations

Headquarters

48 Øster Allé

Copenhagen, Capital Region of Denmark, Denmark 2100

+4524245943

Headquarters

Queen's Road West

+4524245943

Headquarters

9 Pawia 31-154

+4524245943

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