Media Reach Advertising

For Media Reach Advertising

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

1987

Year Founded

ABOUT MEDIA REACH ADVERTISING

London Advertising Agency Since 1986

Mediareach is a leader in cultural and diversity marketing in the UK. Since our initial partnership with the NHS in 1991, where we assisted in strategizing, mapping, and targeting over 11 communities throughout the UK, we have executed thousands of campaigns worldwide, aiding brands in connecting with diverse cultural communities. We have developed the largest in-house database and insights for targeting communities of various backgrounds, down to specific postcode locations. Our expertise enables brands to engage with the most diverse and hard-to-reach audiences across North America, Europe, and the Middle East, followed by launching a fully integrated and tailored media campaign across all relevant online and offline channels.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

1987

Year Founded

Services

Focus

Industries

Clients

Services Provided+3 Services

15% Performance Marketing

15% Digital Strategy

8% Pay Per Click

8% Social Media Marketing

5% Influencer Marketing

12% Google Ads Management

10% YouTube Advertising

10% Meta Ads Management (Facebook & Instagram)

Portfolio

Rebtel

Unknown

Summary: A global VOIP provider approached Mediareach to boost sales and app downloads by targeting diverse communities in the UK with connections abroad. Successful Strategy and Execution: Leveraging our exclusive in-house community database, we identified and segmented West African communities throughout the UK by specific postcode areas. This enabled us to launch an online, outdoor, press, and outreach campaign that significantly enhanced brand visibility. We further supported the strategy with billboards and leaflets distributed in hair and beauty salons, which generated considerable discussion and increased sales. RESULTS:

Typhoo

Unknown

Mediareach was assigned to plan and implement a robust national advertising campaign for Typhoo's new "Great Moments" initiative. The main goal was to enhance brand recognition among female tea drinkers in a highly competitive market. Our Strategic Approach: Mediareach launched, executed, and promoted content featuring Nigella Lawson on appropriate TV channels, including those popular among diverse communities, utilizing our in-house segmentation database to achieve strong brand recall. The campaign was centered around breakfast shows, aiming to start the day with the nation’s favorite tea. Additionally, Mediareach introduced Typhoo's inaugural digital campaign, employing a precise audience targeting strategy through Programmatic Display and Mobile, as well as Video on Demand (VoD) around selected programs to effectively reach our target demographic. Results: - TV Campaign: 8.142 million targeted views - Bus Campaign: 43 million impressions - VoD Campaign: 800,000 impressions - Programmatic Campaign: 2 million impressions with a 60% completion rate.

Poundland

Unknown

Summary: Increase awareness of Poundland's new promotions for customers living within a 2-mile radius of stores across the country, supported by a comprehensive media campaign in Ireland for Poundland and Deal stores during last Christmas. Our Strategy and Implementation: Utilizing our in-house segmentation database and modeling, we successfully identified and segmented audiences, refining our targeting down to specific postcodes to effectively reach users both online and offline, promoting the opening of new Poundland locations nearby. Results: We launched a nationwide media campaign featuring press and radio ads in Northern Ireland and the Republic, complemented by over 6 million targeted newsletter offers. Our focused door drop approach provided a unique mix of cost-effective customer acquisition and scalability, while also being highly targeted and GDPR-compliant. Compared to the previous year, Christmas sales increased by 1.3%, and Poundland welcomed a record 1.6 million customers on December 23rd.