Aderant The Younicorn Campaign
**The Challenge** Aderant's integrated Work-to-Cash solution was robust but intricate. The task was to streamline the narrative, build trust, and ensure that attorneys not only grasped the value but also experienced it. The aim was to create a lasting impression rather than just familiarity.
**The Strategy** FRENZY aligned messaging, positioning, and creative elements under a single, clear platform. We articulated the brand message, highlighted its competitive advantages, and identified the emotional appeal for success – all conveyed through bold, AI-driven creativity. The campaign was based on a fundamental insight: attorneys aim to receive payment for every dollar they earn.
**The Frenzy Execution** The Younicorn campaign was launched in New York City with highly targeted digital out-of-home advertisements placed precisely where attorneys frequent during their daily routines: commuting, going to lunch, and returning home. Intentionally utilizing AI-generated unicorn visuals, the campaign echoed the promise of AI-enabled automation. The execution evolved into a comprehensive experience, featuring a Younicorn App that allowed attorneys to see themselves on a Times Square billboard, spontaneous horse-and-carriage interactions, Younicorn cakes delivered to law firms, and unicorn footprints throughout the city.
**Results** • $400K media spend • 15 million impressions • 1.3 million ad plays Prospective clients remarked that it felt as if **Aderant was ‘following them’ around New York**—precisely the response the campaign aimed to elicit.