Medal Tally Pty Ltd, based in Sydney and led by creative director Anneke Zilich - van der Pal, is a boutique packaging design studio that champions independent Australian food and beverage brands. Inspired by the Sydney Olympics' digital platform highlighting smaller nations excelling against larger powers, Anneke saw a parallel challenge in retail: artisanal brands struggle to stand out against corporate giants. Medal Tally dedicates its expertise to crafting strategic, custom packaging that authentically reflects clients' values and helps these brands gain visibility and success in competitive markets. Offering rapid, transparent quotes and comprehensive support including trusted production partnerships, the agency focuses on long-term retail victories, making sure products shine on shelves like gold medals. Their collaborative, client-centered process begins