The McRae Agency

Profile set up by Edverise AI

Is this your business? Become an Edverise partner & Claim Now →

View Website

Set Up By Edverise AI

Edverise AI built this profile by analyzing thousands of data points across the web. If you own this business, become an Edverise partner to manage and update your profile.

Become an Edverise Partner

Overview

2 - 9

Employees

1995

Year Founded

ABOUT THE MCRAE AGENCY

IT ALL STARTS WITH BUZZ

Purveyors of Fine Buzz The McRae Agency is a comprehensive public relations firm focused on publicity, social media, and marketing. As a "boutique" agency, we combine the extensive expertise of a large firm with the personalized service typical of a smaller company. Our clientele includes notable brands like Google, Tiffany & Co., WD-40 Co., and Red Bull, as well as Sunny Delight, Sprint/Nextel, Z Gallerie, and Discount Tire, among others.

LANGUAGES SPOKEN

English

HIGHLIGHTS

2 - 9

Employees

1995

Year Founded

Services

Focus

Industries

Clients

Services Provided

25% Marketing Funnel Development

60% Social Media Marketing

15% Digital Strategy

About the Team

OUR STORY

The McRae Agency, led by CEO Beth McRae, boasts over three decades of expertise in public relations, social media, and marketing across various sectors including retail and franchises. Beth has successfully secured coverage in prestigious outlets like the Wall Street Journal and CNN, collaborating with notable clients such as Google and Red Bull. Her leadership and award-winning campaigns have established the agency's reputation for strategic communication and community engagement. Alongside her, Account Managers Natalie Wilson and Alecia Westmorland bring diverse backgrounds in journalism and PR, handling media strategies for global brands and a range of industries. Emerging professional Brynlee Huff contributes innovative social media expertise, enhancing client engagement. United, the team delivers tailored, impactful communication solutions with professionalism and dedication.

Portfolio

Solatube International New London Case Study

Solatube International

A vital element of our public relations initiatives for B2B clients is the development of comprehensive case studies and their promotion to industry publications. Our daylighting client, Solatube International, seized a significant case study opportunity with the New London Educational Learning Center in New London, Minnesota, designed to assist students facing learning and behavioral challenges. This 25,000-square-foot facility replaces an outdated building in Willmar, Minnesota, which had become financially burdensome to maintain. Completed in June 2024 by BCI Construction, the Educational Learning Center provides specialized educational services for up to 50 students. The project marks a major investment in the local community, offering a safe, modern, and functional space tailored to the students' needs. The design team, led by Hay Dobbs architects and BCI Construction, worked closely with Solatube distributor Daylight Specialists to incorporate 12 Solatube SolaMaster 750 DS-O daylighting systems. Notably, the 750 DS-O is the only rooftop daylighting solution worldwide that meets both ICC 500 and FEMA P-361 standards, making it the best option for storm shelters. We conducted research on the project, obtained high-resolution images, and crafted a professional case study, which we used to pitch to key trade publications. Three outlets published the full case study: Building Enclosure, Commercial Construction & Renovation, and Facilities.net, resulting in over $38,000 in earned media for our client, increased visibility among key decision-makers, and a valuable third-party endorsement from the press.

Pricing Snapshot

Min Project Size

N/A

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

“

"The McRae Agency delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

0 Reviews

this range

No distribution data available.

Select a service

Marketing Funnel Development

Social Media Marketing

Digital Strategy

Locations

Headquarters

5150 E. Orchid Lane Paradise Valley

Paradise Valley, Arizona, United States 85253

+14809900282

Reviews For The McRae Agency

Submit A Review

No Reviews Yet

Be the first to share your experience working with The McRae Agency.

Write a Review