McLean

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Overview

$25,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

1991

Year Founded

ABOUT MCLEAN

Create Triumphant

We believe that branding and packaging are fundamental to your business. Your packaging represents the essence of your brand; it's the tangible element that consumers can physically grasp. By understanding our partners, their products, specific needs, and, most importantly, the subconscious desires of their consumers, we can craft genuinely impactful solutions designed to enhance consumers' lives. We collaborate with businesses of all sizes and from various industries, working alongside start-ups and established global brands alike. More than just a team, we are a collective of skilled professionals driven by a shared passion for building successful brands. Our accomplishments, like yours, are gauged by consumer loyalty, market share growth, and financial outcomes. Allow McLean to achieve success for you. OUR EXPERTISE: Brand Strategy, Packaging Design, Naming, Brand Identity, Structural Design, Collateral, POS Display, Production Consulting.

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

1991

Year Founded

Services

Focus

Industries

Clients

Services Provided

65% Packaging Design

35% Brand Identity Design

About the Team

OUR STORY

At McLean, branding and packaging lie at the heart of business success, representing the tangible essence of a brand that consumers connect with directly. Our approach involves deeply understanding our partners, their products, and consumers' subconscious desires to craft impactful solutions that resonate and enhance lives. Serving clients from startups to global leaders across diverse industries, we are a dedicated team committed to building victorious brands, guided by consumer engagement, market growth, and profitability. Our comprehensive creative services range from brand vision and identity to packaging and retail support. Esteemed clients like Monster Energy, Sun-Maid, and Bosch exemplify our track record of driving significant sales growth and market presence through strategic branding.

Portfolio

Monster Energy

Unknown

The brief narrative: In 2001, Hansen's aimed to launch a 16oz can of their natural energy drink. We had a more innovative concept: to develop a bold new brand targeting a previously untapped segment of assertive consumers. Our approach was straightforward, impactful, and iconic—designed to compete effectively against Red Bull's 75% market share. The outcome is now part of history. Services provided: Brand Vision, Naming, Tagline, Brand Identity, Packaging, and Point of Sale Displays.

North Coast Organic

North Coast Organic (Manzana Products Co.)

When a product is as high-quality and tasty as North Coast Organic's offerings, its packaging should match—free from unnecessary distractions. North Coast produces juices, sauces, ciders, and vinegars exclusively from freshly harvested, whole-pressed organic apples. However, their previous branding was not up to par—it appeared dull on shelves, varied inconsistently between products, and failed to capture the vibrancy and flavor of the contents. Therefore, we revitalized the brand. The new packaging embodies the essence of a great apple: crisp, clean, and attention-grabbing. A streamlined design system enhances clarity and uniformity across the entire product line, while striking typography and fresh orchard illustrations emphasize quality, craftsmanship, and taste. North Coast Organic products can be found in 5,600 stores nationwide, including HEB, Kroger, Publix, Sprouts, and Whole Foods.

Melt Craft

Clasen Quality Chocolate

Clasen Quality Chocolate approached us with an ambitious proposal: to develop a brand of melting wafers that would captivate bakers, crafters, and treat-makers while also having a striking shelf presence. We began by establishing the name: Melt Craft. It’s straightforward, intuitive, and undeniably enjoyable. Next, we designed the visual identity using vibrant pastels, whimsical polka dots, and a cheerful, bubbly logo that evokes the atmosphere of a lively candy shop. The outcome? A versatile and scalable visual system that distinctly represents Melt Craft, whether it's light cocoa, confetti, or electric blue. Now found in 1,300 Michaels locations across the U.S. and Canada, Melt Craft is igniting creativity in kitchens and classrooms everywhere.

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