**Our Story** McL is a brand and marketing consultancy designed to assist organizations in managing growth, change, and complexity. Founded by Robin McLoughlin, who has extensive in-house experience from a global firm, the consultancy leverages his firsthand understanding of building and expanding a global brand, leading geographically dispersed teams, and navigating intricate enterprise settings. McL collaborates closely with executive and senior leadership teams on brand strategy, positioning, rebranding efforts, and website overhauls.