McCaplan Consulting Group is a firm dedicated to helping organizations grow through specialized expertise in marketing strategy and research & evaluation. Founded by Shannon McCarty-Caplan, who brings over 20 years in high-tech marketing, the company supports businesses and nonprofits by delivering accessible, data-driven marketing solutions to build strong brand presence and enhance growth. Parallelly, under the leadership of Dr. David McCarty-Caplan, the research practice partners with mission-driven organizations to evaluate impact through rigorous, culturally responsive methods, enabling program refinement and equity advancement. Julia T. Caplan adds extensive experience in racial and health equity, guiding leaders in navigating complex systems to translate ideas into actionable projects that foster social justice. Together, the leadership ensures clients receive strategic guidance and measurable results to thrive in their missions.