M&C Saatchi Performance is a worldwide digital media agency that adopts a human-centered strategy to connect brands with consumers across various channels. As the performance media arm of M+C Saatchi Group, we drive client growth by integrating 'Brand and Demand' for omnichannel expansion. We execute high-performance, full-funnel campaigns across search, social media, programmatic advertising, retail media, connected TV, and more for clients like Amazon, Gopuff, IKEA, Headspace, and Rakuten. Originating during the mobile revolution, we readily adapt to new technologies. As early adopters, we have been utilizing AI since its early stages and actively testing Agentic AI to improve efficiencies in areas such as reporting, campaign optimization, creative tasks, and product development. Guided by AI and implemented by our human teams, we maintain a philosophy of 'people direct, and AI accelerates.' Our teams, known as 'The Minds Behind the Machines,' consist of AI-enabled experts who help our clients navigate digital noise and complexity. We employ human expertise to design and manage the inputs necessary for AI to operate effectively for brands. Additionally, we ensure client growth while upholding privacy, data usage, and compliance standards. By fusing human insight with agentic AI, we measure campaign performance and success using proprietary tools like M+C Saatchi OneView, Creative IQ, ASO Audit AI, and Creative Audit AI.