Maven Collective Marketing

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Overview

$5,000+

Min Project Size

10 - 49

Employees

2012

Year Founded

ABOUT MAVEN COLLECTIVE MARKETING

The Marketing Partner for Microsoft Partners

Maven Collective Marketing is a renowned digital marketing and partner strategy agency with B Corp Certification and over 20 years of experience dedicated to Microsoft Partners. The firm has received over 200 global awards for its excellence and innovation, including accolades such as the Microsoft Advertising Celebrated Growth Partner Award, PR Daily’s 2025 Top Agency of the Year, IAMCP Global Advisor recognition, the TITAN Gold Business Website Award for Best SEO & Content Strategy Firm, and the Techbehemoths Branding Award. With the trust of more than 500 Microsoft Partners globally, we drive measurable growth through specialized offerings like SEO, content marketing, website development, lead generation, event marketing, and paid advertising. Our expertise specific to Microsoft also encompasses assistance with Commercial Marketplace listings, Co-Sell Ready programs, Partner Solutions Adoption Gallery listings, Partner profiles, Digital Self-Audit tools, and customized content development.

Languages Spoken

EnglishFrench

HIGHLIGHTS

$5,000+

Min Project Size

10 - 49

Employees

2012

Year Founded

Services

Focus

Industries

Clients

Services Provided+2 Services

10% Search Engine Optimization (SEO)

2% Email Marketing & Automation

3% Digital Strategy

8% Content Marketing Strategy

5% Pay Per Click

5% Social Media Marketing

12% Marketing Collateral Design

12% Graphic Design

About the Team

OUR STORY

Maven Collective Marketing specializes in B2B digital marketing services tailored for Microsoft Partners, helping them stand out in a competitive software landscape. As a for-profit Beneficial Corporation, they dedicate 5% of their annual revenue to charitable causes through pro-bono work and donations. Maven Collective acts as an extension of their clients' teams, bringing seasoned marketing expertise and measurable strategies that drive business growth and amplify their unique value. Their award-winning services support Microsoft Software Development Companies, Channel Partners, and Systems Integrators by effectively communicating distinct market advantages. Committed to both community benefit and financial success, Maven Collective seamlessly combines purpose-driven initiatives with results-oriented marketing to empower partners beyond the Microsoft ecosystem.

Portfolio

Client Case Story: EFOQUS

Unknown

The Client: Established in 2000 and based in Denmark, EFOQUS is a partner of Microsoft Dynamics 365 that collaborated with Maven Collective Marketing to effectively position its brand and products in Canada's competitive B2B software landscape. The Challenge: As EFOQUS shifted its business approach from primarily offering services to focusing on applications, it became necessary to adjust its marketing strategy to reflect this change and draw in the appropriate clientele. This transformation required a rebranding effort to articulate their new mission, alongside a more user-friendly and intuitive website design. The Solution: Partnering with Maven Collective Marketing, EFOQUS defined its unique niche as "Exhale Deeply, Achieve More" through a comprehensive rebranding that included a new logo, website, virtual event series, and a revised SEO content marketing strategy, while also continuing to refine its marketing strategies and plans. The enhanced website interface improved EFOQUS' online visibility and engagement, and with the ongoing support from Maven, the company is well-prepared to attract high-quality leads. The Services: -> Marketing Strategy and Brand Positioning -> SEO Blogging and Content Marketing -> Website Design and Information Architecture -> Virtual Event Series The Results: -> 21.4% Increase in Global Website Rank -> 32% Increase in Website Users -> 27% Increase in Web Sessions

Client Case Story: Klarinet Solutions

Unknown

The Client: Established in 2010, Klarinet Solutions is a recognized leader in bespoke digital workplace solutions, emphasizing cost-effectiveness, ease of implementation, and user-friendliness. Leveraging their deep knowledge of Microsoft business environments, they continually offer customized strategies for SharePoint, Office 365, Intranet, and Digital Workplaces. The Challenge: Klarinet Solutions aimed to enhance their overall marketing strategy but faced difficulties identifying areas for improvement after losing their in-house marketing resource. They sought to boost web traffic and generate leads through strategies aligned with industry standards, requiring an agency capable of functioning as a Chief Marketing Officer to develop a marketing strategy suitable for technology-focused companies. The Solution: To address these challenges, Klarinet Solutions engaged Maven Collective Marketing to perform a comprehensive audit of their existing marketing plan and identify potential enhancements. Currently, Maven supports Klarinet with various services including content marketing, email marketing, social media marketing, SEO, and website management. Maven Collective Marketing has a keen understanding of the marketing needs specific to niche technology firms in the Microsoft Partner ecosystem and continues to implement marketing initiatives under an ongoing partnership. The Services: -> SEO Blogging/Content Marketing & SEM Strategy -> Email Nurture Marketing & Marketing Automation -> Web Development & Maintenance -> Webinars/Event Management The Results: -> 3000% Growth in Social Media Impressions -> 285% Increase in Webinar Participants -> 214% Growth in Net Contacts.

Client Case Story: Orchestry

Unknown

**The Client:** Founded in 2020 by Erica Hakonson, our Principal and Founder, Orchestry simplifies work for organizations by providing insights from Microsoft MVPs and Office 365 specialists, helping them choose the best Office 365 tools without uncertainty. **The Challenge:** To thrive and differentiate itself from competitors, Orchestry needed to develop a brand, value proposition, and website that clearly communicated its ability to enhance governance, adoption, and enablement within Microsoft Teams and other Microsoft 365 applications for entire organizations. **The Solution:** Orchestry collaborated with Maven Collective Marketing to create and launch its website, featuring an engaging interface designed to shape customer perceptions. Maven Collective Marketing brought B2B tech marketing expertise to the partnership, aiding Orchestry in building lasting online equity. With Maven's support, Orchestry successfully introduced its Microsoft Teams and Microsoft 365 applications to the market during the pandemic. **The Services:** -> Development of Value Proposition, Mission Statement, Elevator Pitch, and Boilerplate Messaging -> Product Marketing Strategy & Brand Positioning -> Microsoft AppSource Profile/Listing -> Microsoft Co-Sell Ready Service Packaging **The Results:** -> 45-fold increase in organic search traffic -> 270% rise in website traffic -> Over 1250 leads generated from the website

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