ABOUT MATRIX RISINGTechnical SEO & AI Search for Large Catalogs
Matrix Rising specializes in advanced SEO strategy and implementation for large-scale ecommerce, B2B, SaaS, and Fintech platforms. The founder, Michael Riedeman, has over 15 years of senior SEO expertise working with more than 100 brands, including notable names like Microsoft, Yankee Candle, Orvis, and iBUYPOWER. His efforts have led to impressive outcomes, such as a 350% increase in revenue, $40 million in annual organic revenue, and 300% increases in traffic. Earlier in his career, he directed a team responsible for optimizing over 10,000 product pages at Guitar Center and Musician's Friend. Most recently at Microsoft, he developed the SEO strategy for a Cloud microsite from the ground up, successfully increasing indexation from 5% to 100% by solving JavaScript and SPA rendering issues, and achieving the site's inaugural measurable AI Search (GEO) traffic growth. Matrix Rising's services range from managing long-term organic campaigns for sites with over 100,000 SKUs to project-based assignments for high-growth startups. The company boasts a 95% client retention rate, with Michael's methodology being straightforward, data-driven, and free from jargon. He steers clear of trendy tactics and quick fixes, concentrating instead on strategies that genuinely improve rankings, traffic, and revenue.