MassMedia

Overview

10 - 49

Employees

1997

Year Founded

ABOUT MASSMEDIA

INNOVATE. CREATE. COLLABORATE.

MassMedia is a comprehensive communications agency that provides impactful advertising, brand development, digital marketing, public relations, and media purchasing services, all based on thoughtful strategy. Our enthusiastic team of committed professionals is focused on delivering strategic, results-driven solutions for our clients. We embrace every challenge with enthusiasm and have successfully tackled each one that comes our way.

Languages Spoken

English

HIGHLIGHTS

10 - 49

Employees

1997

Year Founded

Services

Focus

Industries

Clients

Services Provided

12% Social Media Marketing

12% Performance Marketing

7% Demand Generation Marketing

3% Digital Strategy

33% Media Planning & Budget Allocation

20% Other Design

13% Print Design

About the Team

OUR STORY

MassMedia, founded in 1997 by CEO Paula Yakubik, is a wholly woman-owned agency excelling in advertising, marketing, and public relations. With leadership boasting decades of experience, the firm serves sectors like hospitality, healthcare, education, and real estate, offering strategic communication and crisis management expertise. Key team members bring specialized capabilities in integrated marketing, media planning, public relations, and social media strategy, collaborating to deliver innovative, data-driven solutions. The agency prides itself on transparency, creativity, responsiveness, and valuing diverse perspectives. Committed to client partnership and measurable transformation, MassMedia acts as an extension of clients' teams, focusing on delivering sustained brand growth and success through tailored, award-winning campaigns and strategies.

About the Team

OUR STORY

MassMedia, founded in 1997 by CEO Paula Yakubik, is a wholly woman-owned agency excelling in advertising, marketing, and public relations. With leadership boasting decades of experience, the firm serves sectors like hospitality, healthcare, education, and real estate, offering strategic communication and crisis management expertise. Key team members bring specialized capabilities in integrated marketing, media planning, public relations, and social media strategy, collaborating to deliver innovative, data-driven solutions. The agency prides itself on transparency, creativity, responsiveness, and valuing diverse perspectives. Committed to client partnership and measurable transformation, MassMedia acts as an extension of clients' teams, focusing on delivering sustained brand growth and success through tailored, award-winning campaigns and strategies.

Portfolio

Driving Visits for a Refreshed Experience

Circus Circus Hotel and Casino Las Vegas

Circus Circus has been a significant presence on the Las Vegas Strip for over fifty years. Renowned for its distinctive pink and white tent roof and the Lucky the Clown sign, it stands as the top destination for family-friendly fun in Las Vegas. Guests can enjoy timeless big top performances, carnival games, and a large indoor theme park. THE CHALLENGE: After relying on low room rates for years, the property needed to reinvent itself by highlighting its unique attractions and upgrades to appeal to a younger, experience-seeking audience. THE GOAL: Increase revenue by investing in property improvements and broadening its appeal to a younger demographic while preserving its family-friendly image. OUR INTEGRATED SOLUTION: Circus Circus shifted from a budget-focused message to an attraction-centric approach. A comprehensive paid, earned, and owned campaign showcased its distinctive entertainment through interactive displays, videos, national media coverage, and a strong social media presence. Property enhancements—including a revamped buffet, an expanded Midway, a new pool at Splash Zone, and collaborations with Paramount’s SpongeBob—were prominently featured, reinforcing the property’s revitalized identity. CONTACT STRATEGY: THE RESULTS: Within a year of launching the new strategy, engagement on paid digital platforms surged by 275%, social media followers rose by 110%, and positive press coverage increased by 430%, firmly re-establishing Circus Circus as a lively, attraction-focused destination.

Welcome Back to the Downtown Deal

Downtown Grand Hotel & Casino

BACKGROUND: Downtown Grand occupies an entire city block featuring a hotel, casino, and dining options. With its third hotel tower launched in September 2020, the property consists of three towers (8 stories, 18 stories, and 25 stories) connected by an elevated walking bridge over 3rd Street. It boasts 1,124 guest rooms and suites that provide luxurious accommodations, setting a new benchmark for elegance and style in Downtown. THE CHALLENGE: Las Vegas is frequently in the news for its rising costs, making it difficult for consumers to find affordable options for hospitality, gaming, entertainment, and dining. THE GOAL: To reposition Downtown Grand as an attractive destination for value offerings in Las Vegas and achieve a minimum 2:1 return on investment (ROI). OUR INTEGRATED SOLUTION: A comprehensive PR and influencer strategy positioned Downtown Grand as a leading value destination in Las Vegas, highlighting the "Welcome Back to the Downtown Deal" — a collection of seven standout offers priced under $20. Through focused media outreach and a specially curated influencer event, we generated significant media coverage and genuine social media content that showcased the property’s unbeatable deals and its appeal as a downtown destination. CONTACT STRATEGY: THE RESULTS: This initiative resulted in 65 million impressions, 60 positive media stories within five months, and an impressive 16:1 ROI.

Real People Behind a Mega Brand

McDonald's

BACKGROUND: McDonald's is the world's largest fast-food restaurant brand and one of the most recognizable brands in history. A significant 95% of its locations are owned and run by independent franchisees. THE CHALLENGE: Despite its global presence, many individuals do not see McDonald's as part of their local communities. THE GOAL: The aim was to enhance recognition of McDonald's as a network of local owner-operators in the Southwest who are deeply integrated into their communities. OUR INTEGRATED SOLUTION: Establish philanthropic partnerships that benefit local communities, support corporate initiatives on a regional scale, and strengthen brand loyalty. CONTACT STRATEGY: Publicity: We began with a thorough assessment of existing partnerships to find opportunities for improvement. We then emphasized localized initiatives to boost community engagement and enhance McDonald's impact at the local level. Important initiatives included new restaurant openings in Nevada and Arizona, a rebranding of the co-op’s annual fundraiser for Ronald McDonald House Charities, the launch of “Coffee with a Cop” events in conjunction with local law enforcement, player promotions related to the All-American Games, and the introduction of All Day Breakfast with Las Vegas Mayor Carolyn Goodman. THE RESULTS: The campaign, which highlighted the effectiveness of McDonald’s community-focused strategy, garnered 3 Pinnacle Awards for PR Campaigns and resulted in a 300% increase in positive media coverage, a 500% rise in social media followers, and a 76% growth in charitable donations.

Locations

Headquarters

2252 East Pama Lane

Las Vegas, Nevada, United States 89119

Headquarters

20551 North Pima Road United States 85255

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Overview

About the Team

About the Team

Portfolio