Web design for Icelandic restaraunt
Web Design
The main goal of the project was to capture the captivating atmosphere of the restaurant and reflect the spirit of Iceland through a design that emphasizes cleanliness and minimalism. At the same time, the website was designed to be user-friendly and intuitive, offering key information about the restaurant, including the menu, event schedule, origin story, and hotel accommodations for Njord guests. In creating the design, I took into account not only the visual appeal but also the marketing considerations. In today's online environment, a website must be visually attractive and easy to navigate while also acting as a tool to promote and grow the business. A mobile-friendly website needs optimization for smaller screens, utilizing responsive design techniques that adapt layout, font sizes, and interactive features to fit a mobile device's limited display area. Thus, the website focuses on simplicity, easy navigation via touch gestures, and quick access to vital information for an improved user experience on smaller screens.
Brand Identity
The visual components representing a brand are crucial for maintaining consistency and recognition across different platforms. The graphic design incorporates waves reminiscent of the seas experienced by diners enjoying meals made from locally sourced seafood, with minimalistic elements serving as a significant source of inspiration.
Menu
The design of Njord's menu is essential for enhancing the dining experience. Drawing inspiration from ocean waves, the minimalistic design features photos of dishes to help travelers easily select traditional Icelandic cuisine. This visual support streamlines dining choices, ensuring an enjoyable culinary experience at Njord.