Vanessa Martins serves as the SEO Director and AI Integrationist, leading strategic SEO initiatives for enterprise B2B companies across Australia, Europe, and the US. With a deep expertise in both traditional SEO and the emerging field of generative engine optimization (GEO), she focuses on securing brand mentions within advanced AI platforms like ChatGPT, Google AI Overviews, Perplexity, and Gemini. Vanessa's approach goes beyond surface tactics, emphasizing technical and strategic methods that deliver tangible business results rather than superficial metrics. Her extensive experience spans managed IT services, e-commerce, professional services, and technology sectors, where she crafts data-driven SEO strategies grounded in competitive analysis and measurable outcomes. Currently, her specialization lies at the intersection of SEO and AI visibility, helping organizations adapt