Marsden Marketing

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Overview

$5,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2001

Year Founded

ABOUT MARSDEN MARKETING

Marketing that Sells

Marsden Marketing is an acclaimed agency specializing in demand generation, strategy, digital marketing, and B2B marketing. Serving clients globally, we are a partner of Salesforce/Pardot and the top HubSpot Partner located in Atlanta, GA.

Tech Stack

WordPressMicrosoft SharePoint

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2001

Year Founded

Services

Focus

Industries

Clients

Services Provided

13% Content Marketing Strategy

15% Email Marketing & Automation

10% Search Engine Optimization (SEO)

7% Pay Per Click

5% Other Digital Marketing

50% Graphic Design

Portfolio

Driving Demand Generation for Aggressive Growth

Qmatic

Qmatic, a leading global provider of customer journey technology solutions and insights based in Sweden, aimed to revamp its online presence to develop a demand generation tool that would attract new leads as part of an ambitious growth plan in the United States. The goal was to establish Qmatic as the top authority in customer journey management in the U.S. by enhancing their branding, messaging, online presence, and demand generation efforts to effectively convey their value proposition, broaden their reach, and generate leads. Our Approach: Marsden Marketing's extensive experience with B2B technology clients greatly facilitated a swift collaboration with Qmatic, as Marsden was already fluent in the industry's terminology. This allowed Marsden to effectively advance all of Qmatic's global initiatives by transforming their website into a platform for thought leadership, brand development, and demand generation, which supported Qmatic’s growth efforts in the United States.

Establishing a Digital Baseline

Southwire Power Systems and Solutions

Southwire’s Power Systems and Solutions (PSS) division—which includes the Energy, Industrial, and OEM sectors—identified a chance to enhance its competitive edge by embracing digital marketing strategies. They aimed to improve the measurement of their marketing ROI through a data-oriented approach to campaign optimization. However, they encountered significant challenges initially, including a restricted main website and the fact that each business unit within the group had distinct products and target markets. Our Strategy: Southwire’s PSS division successfully demonstrated to upper management the value of a unified digital marketing strategy by surpassing lead generation targets across all business segments. By collaborating with Marsden Marketing and adopting a data-driven methodology, each division was able to better target and refine its marketing investments.

Strategic Website Redesign

Cox 2M

Marsden Marketing sought to enhance the visibility of Cox 2M's diverse IoT technologies by integrating formerly separate brands into a single, cohesive company that caters to various industries. The objective was to establish a data-oriented lead-generation platform to capture and engage potential clients in these developing markets. The website's design and user experience encourage users to explore and discover the array of IoT solutions offered by Cox 2M. Visit the site here: https://www.cox2m.com/

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