MarketVistas Consumer Insights Pvt. Ltd.
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Overview
10 - 49
Employees
2015
Year Founded
ABOUT MARKETVISTAS CONSUMER INSIGHTS PVT. LTD.
Market research for making data-driven decisions
Curiosity fuels insights, which in turn inform decisions. At MarketVistas, we transform questions into clarity. As a tailored market research firm in India, we provide both quantitative and qualitative research services. Our goal is to help businesses comprehend markets, brands, products, and communication strategies, allowing them to make well-informed decisions both efficiently and effectively. We aspire to be a reliable partner for our clients by understanding their challenges, seeking solutions, and delivering actionable insights. We take responsibility for ensuring thoroughness and maintaining consistent quality in our work. Regardless of the project's size or complexity—be it an ad-hoc task or an ongoing study—we adopt a rigorous approach, adhere to established processes, meet deadlines, and ensure that objectives are fully addressed. MarketVistas was established by Shobha Subramanian and Soniya Mahajani, with ReWhyer Ltd., a private equity firm, holding a minority interest in the company. “We do what we love & we love what we do.” Our commitment lies in: 1. Collaborating with clients, 2. Meeting deadlines, 3. Implementing reliable systems to ensure quality, 4. Being adaptable and responsive, 5. Providing actionable insights, 6. Maintaining curiosity and passion, 7. Fostering cohesiveness at all levels. COCO - We are the first research firm in India to create and offer our own secure online community platform. These exclusive communities facilitate continuous online interaction with consumers. Through these platforms, we carry out both qualitative and quantitative research. MarketVistas conducts field studies throughout rural and urban India and operates in partnership with associates for field work—whether online or offline—across various Asian, European, and American locations. We collaborate with trusted partners in India for CATI projects in all Indian and many major foreign languages. Let’s get in touch. For business inquiries: enquiry@marketvistas.com For career opportunities: careers@marketvistas.com
Languages Spoken
English
HIGHLIGHTS
10 - 49
Employees
2015
Year Founded
Services
Focus
Industries
Clients
Services Provided
50% Market Research & Competitive Intelligence
26% Research Services
24% Qualitative Research Services
About the Team
OUR STORY
With over 30 years of expertise spanning India, Malaysia, Asia, and the US, our founder exemplifies relentless curiosity and passion for understanding consumer behavior. Starting her journey with renowned firms like Mudra Communications and Kantar, she has honed skills in brand tracking, advertising research, pricing, and product testing across diverse sectors including finance, FMCGs, and telecom. Embracing multiple roles—from researcher to mentor, and beyond—she fosters a dynamic and innovative culture. Inspired by unique approaches like Bollywood psychology, our team blends creativity with data-driven insights. Committed to continuous learning and risk-taking, we pride ourselves on partnering with leading brands such as Coca Cola, ICICI Bank, and Domino's to deliver deep, qualitative research that truly captures the evolving story of consumers and markets.