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Overview

ABOUT MARKETOCRAT

Marketing Branding Technology

We understand that many businesses today struggle to harness the significant opportunities provided by Digital Channels. Additionally, numerous agencies overlook the advantages of effective branding. Therefore, we utilize our expertise in fundamental marketing principles to explore new channels that can expand their customer reach, allowing them not only to promote their products but also to create a global brand. The best aspect? Our culture revolves around your needs. We ensure that our strategies align with your vision and are always available to support you when necessary!

HIGHLIGHTS

Services

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Clients

Services Provided

18% Brand Identity Design

5% Packaging Design

8% Marketing Collateral Design

13% Social Media Graphics & Templates

7% Corporate Photography

20% Search Engine Optimization (SEO)

17% Social Media Marketing

12% Content Marketing Strategy

Portfolio

Full-Stack Digital Turnaround with SEO-Led Website

Trishul Defence Academy

**Client Overview** Trishul Defence Academy (TDA) is a leading institution that prepares candidates for NDA, CDS, AFCAT, and Agniveer. Although it had a solid offline reputation, its online presence was lacking, leading to diminished organic visibility, low engagement, and lost student opportunities. **Challenges** - Outdated UI/UX negatively impacting conversion rates. - Weak technical performance hindering speed and crawlability. - Unorganized SEO efforts resulting in poor rankings. - Significant risk of traffic loss during the site revamp. **Our Approach – Precision-Led 360° Strategy** - **Comprehensive Website Overhaul:** Improved site navigation, enhanced loading speed (using compression, caching, and lazy loading), adopted a mobile-first design, and created a conversion-focused UI with clear calls to action. - **SEO-Focused Migration:** Preserved rankings through careful 301 redirect mapping, optimized metadata, utilized schema markup, and conducted technical audits before and after the launch. - **Content Development:** Updated underperforming pages, identified popular topics, applied semantic SEO techniques, and constructed a robust internal linking structure. - **Technical SEO:** Enhanced Core Web Vitals (LCP, CLS, FCP), optimized crawl budget, and reinforced HTTPS security. - **Ongoing Monitoring:** Implemented real-time tracking through Google Search Console, conducted weekly SERP analysis, and applied behavioral retargeting for continuous adaptation. **Results (60 Days Post-Revamp)** - Organic Clicks: 6.98K → 20.1K ( +188%) - Impressions: 623K → 2.28M ( +266%) - Average SERP Position: Remained stable (12.1 → 12.5). - Engagement: Reduced bounce rates, increased session duration, and higher conversion rates. **Business Outcome** The website overhaul transformed TDA into a high-performing, SEO-optimized platform. By combining design principles with SEO expertise, the academy’s online presence now reflects its offline reputation, effectively converting organic search into a scalable and cost-effective growth avenue.

Scaling Organic Traffic with a Double-Pronged SEO

Home Amorada

**Client Overview** Home Amorada is a high-end homeware brand targeting design-savvy consumers. The brand's objective was to diminish its reliance on advertisements by establishing a sustainable organic presence for consistent and cost-effective growth. **Challenges** - Limited organic visibility across various product categories. - Inconsistent search demand for different products. - A competitive landscape heavily influenced by established brands. **Strategy** After assessing product and keyword demand, we implemented a two-pronged SEO strategy: - **High-Volume Products** (e.g., bed covers, bed spreads): We enhanced product pages, improved internal linking, and refined metadata to boost click-through rates (CTR) and search rankings. - **Low-Volume/Emerging Products** (e.g., placemat runners, luxe linens): We produced blogs, educational content, and campaigns to build niche authority. In addition to content creation, we reinforced foundational elements through on-page optimization, site speed improvements, mobile responsiveness, error resolution, and acquiring quality backlinks. **Results (Oct 2024 – Mar 2025)** - Clicks: 901 → 2,090 (+132%) - Impressions: 14.2K → 110K (+675%) - **Bed Covers**: 944 → 30,911 impressions | 5 → 90 clicks - **Bed Spreads**: 1,903 → 27,188 impressions | 13 → 155 clicks **Outcome** Organic traffic increased significantly, leading to reduced customer acquisition costs (CAC), enhanced authority for high-intent searches, and solidifying Home Amorada’s reputation as a credible premium homeware brand.

Global Visibility via Precision International SEO

Kanplas

**Client Overview** Kanplas is a prominent manufacturer of Cast Polypropylene (CPP) films utilized in packaging, food-grade wrapping, and various industrial applications. Although it possesses a strong domestic presence, the brand sought to establish itself as a reliable global supplier without significant advertising expenses or dependence on aggregators. **Challenges** - Limited visibility on international platforms - Website not optimized for worldwide discovery - Technical product category requiring clear communication for procurement teams - No organized global SEO strategy in place **Our Solution – Multi-Layered International SEO** - **Global SEO Framework**: Implemented hreflang tags for proper language and country targeting. Conducted competitor analysis against international leaders in CPP films. - **Technical SEO Foundation**: Re-engineered site structure to improve crawl depth and removed orphaned pages. Enhanced Core Web Vitals, including load speed, server response, and mobile usability. Incorporated schema markup to emphasize product specifications and certifications. - **Content Expansion & Authority**: Developed comprehensive product pages that highlighted properties, certifications, and applications. Created content tailored specifically for technical buyers and procurement teams. - **Performance Monitoring**: Implemented continuous tracking through Search Console and Analytics. Made iterative SEO and user experience improvements based on global search trends. **Business Outcomes (6 Months)** - Organic Clicks: Increased from 1.55K to 3.35K (+116%) - Impressions: Rose from 82K to 193K (+135%) - Growth across multiple regions including India, Japan, Germany, Italy, Russia, France, and the Netherlands. - Click-Through Rate consistently stable at around 1.7-1.9% while maintaining strong positions in search engine results. **Conclusion** By excelling in technical SEO, implementing structured international optimization, and creating in-depth technical content, Kanplas successfully expanded its global digital presence—gaining visibility in crucial markets and establishing itself as a trusted international supplier without incurring substantial marketing costs.

9 more projects

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What Clients Have Said

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Brand Identity Design

Packaging Design

Marketing Collateral Design

Social Media Graphics & Templates

Corporate Photography

Search Engine Optimization (SEO)

Social Media Marketing

Content Marketing Strategy

Locations

Headquarters

13/392, Civil Lines, Kanpur, Uttar Pradesh 208001

Kanpur, Uttar Pradesh, India 208001

+919140971427

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