Objective 3D experienced a remarkable 76% growth in service bureau customers following a comprehensive website audit and data-driven redesign. The process began with detailed research into customer behavior and an ideal customer discovery exercise to identify profiles most likely to benefit from their services. Analysis revealed that the existing website catered to only a subset of potential clients. In response, wireframes for a new landing page were created, prioritizing key sections to enhance navigation and lead generation. A targeted content strategy was developed to communicate Objective 3D's unique selling proposition effectively. The redesigned site, maintaining brand identity with a fresh look, was validated and launched, resulting in a consistent month-on-month increase in leads by 28%, with higher quality inquiries closely matching target profiles.