Founded in 2013 by Michelle Marin and Michael Bassolino, Marin is a founder-led, independent brand strategy and identity consultancy committed to tackling business challenges through design. Built on a philosophy of close collaboration and accountability, the firm focuses on making companies more distinctive and compelling in the marketplace, helping them stand out beyond price competition and random growth. Marin specializes in defining how brands are positioned, perceived, and selected by customers, working directly without intermediaries. The consultancy partners with clients at critical growth stages, including post-acceleration, pre-expansion, launch, or when a brand faces new challenges. Serving notable clients such as Hilton, Technicolor, and Vantiva, as well as emerging regional and growth-stage businesses, Marin maintains a deliberately small size to ensure sharp focus and impactful results.