Social Media Management
Burnham Benefits, Burnham Risk, and Burnham Gibson did not have established social media profiles or effective strategies on major platforms. Their posts were irregular and did not reflect a cohesive, professional brand or design. Margaux Agency was tasked with creating social media accounts and enhancing branding, outreach, and growth on these platforms. For those unfamiliar with the language and concepts of the employee benefits sector, translating the services into easily understandable terms for the average consumer can be challenging. Burnham struggled to connect with its desired audience amidst constantly evolving HR, financial, and insurance industry regulations. Margaux Agency provided comprehensive digital marketing services and management for Burnham Benefits, starting with revamping their social media platforms and conducting industry research to grasp the key issues affecting HR. They developed monthly content calendars for social media, sharing informative and community-focused posts 4-5 times a week. This content featured crucial legislative updates, explanations of Burnham Benefits' services, employee highlights and promotions, as well as valuable HR tips for employers. Margaux created this engaging content with polished graphic design and scheduled it for publication on various social media platforms. This steady flow of content helped expand Burnham Benefits' online community and allowed the brand to reach new target audiences. In terms of public relations, Margaux Agency sought features for Burnham in reputable outlets such as the Orange County Business Journal, Forbes, Employee Benefit Advisors, Business Insurance, Campaign US, Yahoo!, Insurance Journal, and Business Insider. The Margaux team also handled all outgoing press releases and produced over 40 legislative updates through their email marketing strategy, tracking metrics for distribution in a timely manner. Additionally, Margaux advocated for Burnham Benefits to receive numerous award nominations, achieving recognition for the Employee Benefit Advisor’s 2020 Rising Stars in Advising Award, Business Insurance’s U.S Industry Awards 2020, and InvestmentNews Best Places to Work in Orange County, along with honorable mentions in the Orange County Business Journal’s CFO of the Year and Women in Business Awards. By researching, organizing, and managing all of Burnham's digital marketing efforts, Margaux Agency alleviated the time-consuming responsibilities from the Burnham team, enabling them to concentrate on the growth of their company.