Manuel Lux – B2B Paid Media

I am a B2B performance marketing consultant specializing in helping SaaS and service companies convert advertising expenditures into revenue. My strategy is straightforward: utilize LinkedIn and Google Ads throughout the entire marketing funnel to effectively reach, engage, and convert buying committees with measurable results. What distinguishes me includes: - Full-funnel marketing expertise - Strong focus on data and ROI, backed by a finance background and systematic testing processes - Knowledge of ABM paid strategies, with an emphasis on synergies with sales teams - Direct collaboration with clients, ensuring clear scopes and transparent communication - LinkedIn Certified Marketing Insider and Google Ads Certified professional - Over 100 managed campaigns with more than 5 years of experience - Bilingual (English and German) with a background in global markets Services I offer: - Strategic Consulting: Paid media strategy development, audits, testing frameworks, and Q&A sessions - Operational Support: Campaign setup and management, copywriting, tracking, and reporting - Creative Package: Delivery of five concepts in two variations (totaling 10 ads) in Figma, ready for testing - LinkedIn Ads Coaching: One-on-one training to enable clients to run and scale campaigns in-house My approach consists of: - Analyzing performance, audience insights, and funnel data to identify major opportunities - Experimenting with controlled tests across targeting, creatives, bidding strategies, and landing pages - Improving outcomes by scaling successful initiatives, minimizing waste, and aligning with sales; providing bi-weekly updates and communication through Slack or email Clients typically aim for and achieve lower Cost Per Lead (CPL) and Customer Acquisition Cost (CAC), enhanced lead quality, clearer attribution, and quicker learning cycles. Recent work in SaaS has resulted in a 65% reduction in CPL and an average of 8.3x Return on Ad Spend (ROAS) on LinkedIn Ads, involving five-figure monthly budgets. Engagement terms are flexible, allowing for hourly work or cancellation at any time, and services can begin with a complimentary LinkedIn Ads audit or an initial strategy discussion. For more information, visit: https://manuel-lux-marketing.com/