Simple Way to Hit TOP 5 for Mobile App Website
Online education has become extremely popular, with many individuals enrolling in courses to acquire new skills. Talented is an application within the online education and e-learning sector. The client approached us with the question, “What should be done regarding SEO for mobile apps?” As mobile apps, software as a service (SaaS), or programs serve specific functions to meet user needs, people often search for these functions on Google. Therefore, if your app fulfills a particular requirement, there is likely at least one key search term that potential users will use to find it.
After analyzing Talented's target audience and its features, we discovered that users are interested in learning music. Consequently, the main search term we focused on became "music learning app," as it effectively encapsulated what users are looking for and what the app offers. Given that learning music involves various elements—such as music theory, rhythms, and analyzing pieces—we built our blog content around these topics. We optimized the main webpage for the key search term “music learning app,” developed multilingual landing pages for the Spanish and Portuguese versions of the app, and executed two rounds of link-building focused on relevant queries.
Our recommendation from this case is that if your app supports multiple languages, you should establish separate landing pages for each language, target queries with similar intent, and attract more traffic from various regions to broaden your audience. We also implemented specific schema markup tailored for apps. This allows users to view the app’s rating and category in search results, enhancing its attractiveness. As a result, we quickly and affordably attained a top 5 ranking in search results. For more information, visit: https://malinovsky.io/case-studies/talented/