Making You Content (part of Embryo Digital Ltd)

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

50 - 249

Employees

2014

Year Founded

ABOUT MAKING YOU CONTENT (PART OF EMBRYO DIGITAL LTD)

Growth through communication

Making You Content, a division of the award-winning digital marketing agency Embryo located in Manchester, specializes in transforming your mission, products, and team into compelling brand messages and content opportunities. Serving a diverse global client base from Manchester, we offer a range of services including copywriting, editing, and social media management. We enhance these services with strong support for tone of voice and content strategy development, ensuring that your marketing efforts not only engage readers but also deliver tangible results.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

50 - 249

Employees

2014

Year Founded

Services

Focus

Industries

Clients

Services Provided

14% Content Marketing Strategy

7% Email & Newsletter Copywriting

8% Social Media Copywriting

5% Website Copywriting

13% Email Marketing & Automation

3% Pay Per Click

17% Other Digital Marketing

33% Brand Identity Design

About the Team

OUR STORY

For over ten years, we've empowered clients by elevating their everyday business into exceptional marketing. As a premier Manchester content marketing agency, our 2025 partnership with Embryo united our brand and content expertise with their award-winning performance marketing, forming a growth-driven alliance for ambitious businesses. Our integrated content approach weaves brand messaging through product marketing, thought leadership, events, and social media, amplifying impact. Operating within Embryo Digital, we blend strategy, search, and paid media to craft powerful campaigns reflecting your purpose, products, and people. Guided by values of bold thinking, teamwork, and goal focus, we serve as partners in storytelling, adapting swiftly to fast-growth demands, embedding into your team to authentically showcase your uniqueness and drive meaningful growth.

Portfolio

eBook: A New Future For Social Housing

Voicescape

In recent years, we've collaborated with the SaaS company Voicescape to create comprehensive, multi-channel campaigns. As their content marketing partner, we closely assist their team in launching new products and managing their ongoing content requirements. When it was time to introduce their latest solution, Voicescape Caseload Manager, they turned to us for a complete promotional strategy to effectively communicate the technology and its functions. Given the product's complexity, it was crucial for us to present an easy-to-understand explanation of how the Voicescape Caseload Manager operates, while also emphasizing its relevance to social housing associations by linking their challenges to a solution. We decided that an eBook would be the ideal format. This eBook was crafted to establish the importance of how technology and a risk-based strategy can enhance income recovery operations. By outlining the typical issues faced by their audience, we structured the eBook to seamlessly position Voicescape’s new product as an obvious choice, detailing its functionality, benefits, and other valuable insights. This approach was intended to provide greater value than a conventional product brochure, aiding lead generation efforts. Once the content was completed, we proceeded to design the eBook and create additional supporting materials to ensure a comprehensive marketing campaign, including pre-launch emails, a post-launch landing page, and social media content. Our team accomplished this in time for Housing 2022, Europe’s largest housing festival and annual conference, allowing Voicescape to distribute the eBook to delegates.

RPA & Intelligent Automation Annual Report

Edge Tech

Since 2020, we have been creating a variety of content for Edge Tech, an intelligent automation recruitment firm, including technical blogs, case studies, emails, newsletters, brochures, social media posts, and annual reports. The report for 2020-21, which provided crucial advice for navigating trends in the global RPA and IA markets, was so well-received that we decided to produce a new version for 2021-22, this time with an added element. To enhance the report's usefulness and reinforce its concepts, we developed a series of questions for Edge Tech’s network of international industry experts. These questions included topics like “How has the pandemic impacted the demand for RPA and IA?” and “What challenges does the industry face as we move into 2022?” The responses were incorporated as quotes in the report, enriching the discussion on the technical subject. After finalizing the content, we proceeded to design a PDF of the report and create complementary materials, such as a landing page and pre- and post-launch emails and social media posts. We also featured the report in Edge Tech’s monthly LinkedIn newsletter to raise awareness and encourage further readership. This report drew the interest of RPA and IA specialists globally, including professionals from Gartner, resulting in hundreds of downloads.

Product Descriptions For Sportswear Brand Castore

Castore

Product descriptions are crucial for any e-commerce site. They serve as an essential resource for customers and, when crafted effectively, can generate excitement about the products, thereby boosting sales potential. However, creating distinctive and engaging product descriptions can be challenging, especially when introducing a new and time-sensitive product line. This was the case for premium sportswear brand Castore, which sought our help. Their team hired us to write and refine the product descriptions for their latest clothing collection. Our copywriters and editors collaborated to produce over 180 descriptions in time for the launch. We have since assisted with additional product releases, generating more than 400 descriptions in just three months! As Castore prepares for their upcoming spring/summer range, they plan to collaborate with us again to articulate their innovative performance wear. “We can’t thank you all enough for getting all the descriptions completed in such a short timeframe - we truly appreciate it,” said Holly Edwards, Marketing Project Manager.

19 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

"Making You Content (part of Embryo Digital Ltd) delivers quality projects within budget and timeline expectations based on verified client feedback."

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Select a service

Content Marketing Strategy

Email & Newsletter Copywriting

Social Media Copywriting

Website Copywriting

Email Marketing & Automation

Pay Per Click

Other Digital Marketing

Brand Identity Design