Pepsi - iOS
As a well-established global brand, Pepsi is actively exploring innovative ways to connect with consumers and drive growth through new products. One of its key initiatives is Pepsi Pass, a brand loyalty app designed to foster ongoing engagement with both current and potential customers. The app promotes social interaction and offers incentives for its use in a natural context. Users can earn physical rewards, such as meals, concert tickets, and vacations, by hanging out with friends who also have the app, taking selfies, scanning bottle codes, or visiting specific Pepsi locations. Majestyk was engaged as a triage partner to troubleshoot and enhance the existing Pepsi Pass Android application, which was facing frequent crashes. Pepsi sought assistance in resolving these bugs and improving the app's performance. Collaborating with The Barbarian Group, we tackled these challenges and worked to stabilize the application for future growth. The outcome is a tailored, branded mobile experience that seamlessly fits into customers' daily lives. With a now stable platform, user reviews have improved, ratings on the Google Play Store have risen, and downloads have surpassed 100,000.