MAINSTREAM

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Overview

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2004

Year Founded

ABOUT MAINSTREAM

WE DRIVE OPINIONS

MAINSTREAM is an independent public relations agency that has been serving both Ukrainian and international clients since 2004. During this time, we have completed more than 3000 PR and event projects, including original initiatives. Our network of partners encompasses both Ukrainian and international firms. Our clients consist of privately-owned and state-owned companies from Ukraine, the UK, the EU, Japan, and the US.

Languages Spoken

EnglishUkrainian

HIGHLIGHTS

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2004

Year Founded

Services

Focus

Industries

Clients

Services Provided

70% Public Relations

30% Event Management

Portfolio

Announcing Microsoft 365 Copilot for business

Unknown

Span is a global IT firm and an official provider of Microsoft business solutions. One of their offerings is Microsoft 365 Copilot, an AI-powered corporate assistant that debuted in Ukraine at the start of 2024. As a partner of Microsoft, Span assists businesses in acquiring, integrating, and effectively utilizing this AI assistant. The company collaborated with MAINSTREAM to showcase the advantages and features of Microsoft 365 Copilot to the Ukrainian business community. Our team recommended specific business and technology media outlets for the campaign. As part of this collaboration, articles were published on the websites of Forbes, Ain, NV, liga.net, and the respective social media platforms. We also arranged an interview with Span Ukraine's Copilot Customer Success Manager for the company’s website. This series of articles and the interview highlight the functionalities of the AI assistant, its application across different business areas, and guidance for integrating Microsoft 365 Copilot, with a strong emphasis on safety and security considerations. The media campaign garnered over 319,200 views on media sites and reached more than 552,700 users on social media, resulting in a total campaign reach of over 562,300.

COMMUNICATION STRATEGY FOR ROYAL HOUSE

ROYAL HOUSE

Royal House is a Ukrainian production and development firm that has been active in the real estate sector for over two decades. Notable projects include the British Quarter and New England residential complexes. Their portfolio extends to initiatives in Slovakia and Austria, along with future developments in the suburbs of Kyiv, such as the Park Royal residential complex in Bucha. The construction utilizes the company's patented technology for wall module production. The firm aimed to formulate a strategic plan to enhance its reputation in the Kyiv market and to penetrate the suburban market. Additionally, they sought to promote awareness of the advantages of rapid construction using their technology, particularly in the context of post-war reconstruction in Ukraine. In response, the MAINSTREAM team suggested creating a comprehensive communication strategy for Royal House and its residential projects in Kyiv and the surrounding areas. Consequently, the client received a document that enables them to engage in communication over several years with the flexibility to adapt to changing circumstances. The presentation also outlined a risk assessment, crisis management procedures, details on the response process, team role distribution, and guidelines for disseminating information messages. MAINSTREAM's strategic planning methodology focuses on gradual and systematic reputation management to develop sustainable brands and meet the company's business targets, all of which is encapsulated in the final strategy. For more information about the advantages of a comprehensive communication strategy for your business, contact info@mainstream.ua.

MEDIA COVERAGE FOR BEAUTY SALON BY EVA

Eva

EVA BEAUTY is a new retail concept from Ukraine's largest retailer, EVA, emphasizing hair care and cosmetic services. The Beauty Salon by EVA is a standout component of this innovative store, located within the Respublika Park shopping mall. The salon's hairdressing section offers various services, including haircuts, coloring, styling, and product care using L'Oréal Professionnel products. Customers can also try out DYSON tools to see how well the styles hold. This hands-on experience helps them make informed purchasing decisions. In the cosmetology section, visitors can book a makeover appointment or plan a bachelorette party with a master class, as well as sample products from various brands and virtually test makeup using a tablet. Additionally, a skincare specialist can assist in identifying skin types and needs, providing personalized care recommendations. The perfume section features a quiz to help customers find a fragrance that matches their individual tastes. The MAINSTREAM team's role was to generate media support for the grand opening of the first EVA salon in top Ukrainian publications. We proposed a strategy that included features in prominent Ukrainian fashion websites. As part of this campaign, articles were published in media outlets like L'Officiel and Vogue, highlighting the salon's advantages and unique offerings. The campaign successfully reached over 18,500 readers online and 120,000 social media users. If you're interested in selecting a media outlet and arranging media coverage for your business, feel free to contact us at info@mainstream.ua and we'll be in touch.

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