Oceana
Since the 1950s, the Oceana Hotel has been a highly sought-after destination along the Southern California coastline. Additionally, it is the first property in Hilton's new luxury hotel collection, LXR, to open in the United States. However, the hotel's brand identity, messaging framework, and digital strategy failed to convey the luxurious experience guests expect during their stay. We were tasked with developing new branding, messaging, and a marketing and digital strategy for the hotel. To achieve this, we conducted a comprehensive digital analysis and held on-site sessions to fully engage with the brand and guest experience. Using our findings, we crafted a revitalized brand personality, established brand pillars, and created a messaging structure tailored to attract upscale guests who frequent high-end hotels like Aman and Nobu. Afterward, we transformed their digital presence, resulting in a breathtaking new aesthetic and a user-friendly experience for guests from their initial contact with the hotel. By combining Oceana's unparalleled offerings with captivating branding, our collaboration led to increased sales and a significant rise in web traffic. We not only connected with Oceana's intended audience but also broadened its market appeal, positioning the hotel as an exclusive getaway for those seeking a sophisticated California retreat.