Magnolia Innovation
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Overview
50 - 249
Employees
2013
Year Founded
ABOUT MAGNOLIA INNOVATION
Magnolia specializes market research consultancy
Magnolia Innovation, based in Bridgewater Township, NJ, is a prominent healthcare market research firm dedicated to fostering success throughout the entire product lifecycle. The company is guided by an experienced leadership team with over 40 years of collective experience, including Partners Ken Howie and Diego Rodriguez. Magnolia focuses on delivering customized solutions, free from the distractions often found in larger firms. The recent establishment of the Market Access division, spearheaded by Amanda Forys, further enhances the company's offerings, providing specialized services that bridge market access, reimbursement, health policy, and health economics. With robust market research methods and a creative approach, Magnolia uncovers new pathways to success, tackling market strategy, access, analytics, training, and research panels across various healthcare sectors. Our main objective is to generate market insights that are essential for the success of new healthcare and pharmaceutical products. We offer a range of services, including strategic planning, product strategy, and post-launch support, reflecting our unwavering commitment to client success and the promotion of healthcare innovations.
Languages Spoken
English
HIGHLIGHTS
50 - 249
Employees
2013
Year Founded
Services
Focus
Industries
Clients
Services Provided
50% Market Research & Competitive Intelligence
30% Healthcare Consulting
20% Business Strategy & Planning
About the Team
OUR STORY
Based in Bridgewater Township, NJ, Magnolia Innovation stands as a premier healthcare and pharmaceutical market research firm specializing in tailored solutions throughout the product lifecycle. With expertise spanning qualitative and quantitative primary research, strategic healthcare market planning, and nuanced market access guidance, the firm excels in transforming complex data into actionable market intelligence. Their services also include customized training aligned with clinical education and creating specialized market research panels to engage advisory and speaking forums. Founded by partners Ken Howie and Ari Shapiro, the company benefits from leadership boasting over 40 years of experience in healthcare brand development. Recent expansion includes a Market Access division led by Amanda Forys, enhancing offerings at the nexus of reimbursement, health policy, and health
Locations
Headquarters
200 Crossing Boulevard
Bridgewater, New Jersey, United States 08807