Rebranding scob - Arquitecture studio
Scob is an architecture firm located in Barcelona that focuses on rejuvenating spaces and environments with a human-centric, empathetic, and sustainable outlook. Each project aims to achieve a balance between architecture and its surroundings, harmonizing with the cultural and natural context. For scob, innovation serves not only as a creative tool but also as a means to engage with individuals, honor collective memory, and address the needs of users. Our task as a branding agency was to establish their verbal identity and oversee a comprehensive rebranding of the studio, introducing a new corporate identity that mirrors their authenticity, reinforces their positioning, and communicates their unique values consistently across all brand interactions. We crafted a brand voice that embodies scob’s sensitivity and dedication to communities and places. The verbal identity was designed to convey closeness, authenticity, and empathy, consistent with their approach of attentive listening and environmental awareness. The visual identity was updated to present a modern and cohesive aesthetic that blends simplicity with contemporary elements. We created a brand system that emphasizes their unique methodology in architecture and landscape design, solidifying their reputation as a leader in architectural branding both locally and globally. What was the challenge? To refresh scob's brand identity and develop a verbal identity that reflects their human and empathetic architectural philosophy. What was the solution? We created a new brand voice rooted in closeness, authenticity, and sensitivity, aligned with scob’s active listening approach. Simultaneously, we updated their visual identity to form a modern and cohesive brand system that showcases their distinctive values. What was the impact? The rebranding strengthened scob’s status as a leader in architecture and landscape design, presenting a unique, consistent, and timeless image across all platforms.