Founded in 2003, Mackman Research is a niche market research firm that initially focused on financial services and academic institutions. Our early work primarily involved B2B research, customer satisfaction studies, and ethnographic research, leveraging our existing knowledge of these industries and our aptitude for collaborating with organizational teams while representing our clients throughout the research process. By 2005, we had gained recognition as one of the leading market research firms in the region, conducting research for national companies and sharing our insights at AGMs to support internal cultural transformation. We quickly built a reputation for delivering high-quality, low-volume market research, successfully winning numerous competitive bids, including a long-term contract for the Twinings Internal Customer Satisfaction Survey. Our deep understanding of broader business goals, combined with our ability to collaborate effectively with in-house marketing teams, led premium brands to see us as their ideal partner for market research. Our collaboration with Twinings significantly boosted our national reputation, particularly in the areas of B2B customer satisfaction and perception research.