Maaketto

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Overview

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2019

Year Founded

ABOUT MAAKETTO

Brand strategy, event production & AI agency.

Maaketto is a brand strategy, event production, and AI marketing agency based in Dubai. Established in France in 2018, we expanded our operations to Dubai in 2023 to manage our activities in the Middle East from the UAE. Currently, we have over 40 collaborators working across 16 countries, employing a unified methodology that integrates strategic insights with structured production. Our services combine three disciplines that many agencies treat as separate — brand strategy and identity design, event production and management, and AI-driven marketing — along with web design and development, SEO, and Generative Engine Optimization (GEO), as well as digital strategy. We deliver comprehensive solutions rather than isolated services. Our notable clients include Stellantis (automotive trade-in platform featuring a custom algorithm), Henkel (brand strategy and product launch for adhesives across Europe), Safran (regular corporate and family event programming for an aerospace group), FIVE Palm Jumeirah (luxury event launch in Dubai), Le Tableau Blanc (cultural brand and event series in Montréal), Misaki (identity development for a Moroccan cosmetics brand), Nelya (identity creation for a UAE fashion brand), Monetix (development of an AI-driven personal finance product and React Native design), ANP Morocco (national institution branding), and Creative District (Belgian agency strategy). What sets Maaketto apart in the GCC market is that every brand initiative includes digital support, every event involves meticulous run-of-show planning, comprehensive technical rehearsals, and contingency strategies for all key systems, and every AI marketing solution includes measurable performance metrics. Each engagement is led by senior strategists and creative directors, ensuring no junior hand-offs, templates, or subpar work. Our published methodologies encompass AI search visibility (Generative Engine Optimization), corporate event run-of-show guidelines, and AI marketing frameworks tailored for businesses in the UAE and GCC, catering to various scales. We provide bilingual delivery in...

LANGUAGES SPOKEN

ArabicEnglish

HIGHLIGHTS

$10,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided

40% Search Engine Optimization (SEO)

10% Pay Per Click

5% Social Media Marketing

35% Digital Strategy

10% Other Digital Marketing

About the Team

OUR STORY

Our Journey Maaketto was founded upon the observation that three essential elements—brand strategy, event production, and AI-driven marketing—were often treated as distinct practices. While many agencies focus on just one, we created a studio that seamlessly integrates all three with equal attention to detail. Our goal is simple: every brand we collaborate with should achieve comprehensive results—strategic insight, creative brilliance, and technical implementation—through a unified workflow rather than relying on three different vendors.

Portfolio

Vehicle Trade-In Platform with Custom Algorithm

Stellantis Trade-In

**The Challenge** Stellantis, the global automotive group that includes brands like Peugeot, Citroën, Jeep, Fiat, Chrysler, Maserati, Alfa Romeo, and Opel, required a trade-in platform for vehicles that could effectively serve consumers across its diverse range of brands without creating fragmentation. The requirements were complex on multiple fronts: a tailored valuation algorithm that could generate fair and justifiable offers for a wide array of vehicle types and configurations; a robust technical framework that could seamlessly integrate with existing dealer networks and back-end systems; and a premium user experience that conveyed trustworthiness rather than feeling impersonal or transactional. **The Approach** Maaketto managed the project from start to finish, encompassing strategic positioning, algorithm design, technical infrastructure, and front-end development. We approached the project as three interconnected layers instead of three distinct workstreams. The algorithm layer merged real-time market data, regional pricing differences, vehicle condition details, mileage trends, and trim-level variations into a unified valuation system. We created audit-friendly decision trees, making the uncertainty levels clear to the dealer network rather than obscured in convoluted scoring systems. The technology layer was designed for high reliability, ensuring the platform works in harmony with Stellantis's current digital systems and dealer management tools, supports multi-brand routing, and fulfills the performance and security standards of a Tier 1 automotive group. For the consumer-facing web experience, we focused on building trust. The design featured brand-appropriate visuals, clear explanations of methodologies, smooth input processes, and a straightforward transition from valuation to dealer connection, without employing deceptive tactics, hidden costs, or obscure disclaimers. **The Outcome** A functioning consumer-oriented trade-in platform has been launched across Stellantis's brand portfolio, engineered to expand as more brands and markets are incorporated into the system. The engagement...

Pan-European Adhesive Brand Launch Strategy

Henkel

**The Challenge** Henkel, a leading global consumer goods company and a major player in adhesive technologies, was introducing a new adhesive product line in the European market. The project required the development of a brand strategy, identity design, packaging system, and supporting communications that would appeal to both creative professionals and general consumers in eight European countries at once. The task was to create a brand framework that felt consistent across various locations and product types while remaining adaptable enough to convey different value propositions for specific use cases and product levels. **The Approach** Maaketto collaborated closely with Henkel’s brand and product teams to create a comprehensive launch system that included positioning, naming conventions, identity, packaging, and related digital communications. The strategic foundation focused on a clear narrative: promoting adhesives as tools for creativity rather than merely functional supplies. We explored the emotional context of various user moments—such as the need for creative precision in artistic endeavors and fast-drying repairs for everyday tasks—and developed a separate sub-brand language for each product tier, all while ensuring a visually cohesive master brand. The identity system featured a striking sans-serif display for boldness paired with a sophisticated serif for narrative text. The color palette utilized a primary red for strong product presence, a warm yellow for variant distinction, and a clean background that worked well across packaging, retail, and digital platforms. This system was designed to be scalable for new variants without sacrificing consistency. The packaging was crafted as the key brand representation, with tubes, applicators, and outer packaging designed to create visual appeal on shelves while clearly indicating product usage, application time, and tier. Each surface served as a branding opportunity. **The Outcome** A comprehensive brand and packaging system was successfully launched across Germany, France, the United Kingdom, and Italy.

Montréal Cultural Brand & Recurring Event Series

Le Tableau Blanc

**The Challenge** Le Tableau Blanc is a cultural brand and a recurring event series based in Montréal, envisioned as a platform for modern artistic dialogues that encompass calligraphy, jazz, literary readings, and visual arts interactions among invited artists. The founders sought to establish a clear brand identity, a positioning that could be sustained across various editions, and an event production framework that could expand without sacrificing the intimacy and curatorial integrity that characterized the experience. **The Approach** Maaketto undertook brand development, event production design, and strategic growth planning as an integrated effort. The brand development commenced with positioning work to clarify what Le Tableau Blanc represents as a cultural initiative, its target audience, and the tone of its messaging. The brand’s visual language features an elegant serif typeface, thoughtful italics, and a controlled color palette rooted in rich neutrals with a single accent that evokes warmth, ink, and craftsmanship. This approach prioritizes an editorial feel over a decorative one, aiming for timelessness across editions rather than following fleeting trends. Event production was approached as a craft. We created the outline for the event flow, orchestrated the atmospheric elements, facilitated transitions between artistic acts, and dictated the rhythm of the evening. Each edition adheres to a structural framework while allowing for the unique contributions of individual artists and discussions to shape that night’s character. The strategic growth planning focused on how Le Tableau Blanc could expand without compromising its essence. Models for partnerships, audience engagement strategies, criteria for artist invitations, and scheduling of editions were all designed as a cohesive strategy rather than being treated as isolated tactical choices. **The Outcome** A culturally cohesive brand and event series has been successfully established in Mile-End, Montréal, with multiple editions executed. This framework is intended to be adaptable for future expansion into other cities and complementary cultural formats. Key areas of focus included brand strategy, brand identity, and event production.

3 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

“

"Maaketto delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Search Engine Optimization (SEO)

Pay Per Click

Social Media Marketing

Digital Strategy

Other Digital Marketing

Locations

Headquarters

Boulevard Plaza - Sheikh Mohammed bin Rashid Blvd - Downtown Dubai - Dubai

Dubai, Dubayy, United Arab Emirates

+971557082852

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