Full-Service Marketing with New Web Build
Oxford Plastics is a prominent producer of safety equipment, road plates, and trench cover solutions for the Construction, Telecommunications, Streetworks, and Engineering industries. M3 has collaborated closely with key stakeholders within the company for over a year to plan, design, and develop a new intelligent website that aligns with the brand and its future aspirations. After introducing the new brand identity, M3 examined ways to enhance the user interface (UI) and user experience (UX) of the website. We conducted research with the marketing and customer care teams to identify business needs and key user journeys, which led to the creation of interactive wireframes to map the user experience. We then progressed to the design stage, applying our existing brand guidelines to develop a sleek, contemporary, and customized design that aligns the website with the overall brand communications. We worked in partnership with the client to ensure that the visual elements complemented the website's functionality and backend performance. A migration plan was established with our performance team to facilitate a smooth transition during the go-live process. Finally, we collaborated closely with the client to test and launch the website, gathering internal feedback and insights from their colleagues before successfully introducing it to the broader market.