M2.0 Communications Inc.

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Overview

50 - 249

Employees

2003

Year Founded

ABOUT M2.0 COMMUNICATIONS INC.

Telling Meaningful Stories

M2.0 Communications is dedicated to business, technology, and lifestyle communication, placing a strong emphasis on public relations, stakeholder engagement, and digital communication. Our core areas of expertise include public relations, digital and social media marketing, and media analytics, positioning ourselves as leaders in earned media communication. Additionally, we provide a distinctive media monitoring service, recognized as one of the most responsive and thorough in the Philippines. M2.0 is committed to assembling the finest communications team in the country by identifying and nurturing the brightest and most skilled PR professionals available.

Languages Spoken

EnglishFilipino

HIGHLIGHTS

50 - 249

Employees

2003

Year Founded

Services

Focus

Industries

Clients

Services Provided

15% Explainer Video Production

10% Brand Film & Corporate Video

18% Social Media Marketing

7% Search Engine Optimization (SEO)

25% Other Design

25% Graphic Design

About the Team

OUR STORY

Since its inception in 2003, M2.0 has revolutionized public relations by prioritizing data over intuition. Originally addressing the industry's reliance on gut feelings and press mentions, the company developed Media Meter, a media intelligence platform that laid the groundwork for M2. In today's complex media landscape, marked by increased noise, platforms, and misinformation, M2 adapts swiftly, embracing AI-assisted content creation, media monitoring, and workflow automation to enhance narrative building without replacing human judgment. They guide brands in connecting with audiences authentically, emphasizing listening and data-driven storytelling. With a strong network spanning Southeast Asia and globally, M2 combines local expertise and strategic innovation, fueled by a dedicated team of experienced professionals committed to crafting meaningful stories that resonate and drive change.

Portfolio

Amazon Web Services: Leading

AWS: Leading a Nation's Migration to Cloud

M2.0 recognizes the significance of embracing digital technology, and the Philippines has required a platform to facilitate this shift. Careful platform planning was essential for ensuring that AWS’s technology emerged as a standout in the competitive cloud landscape. The narrative was straightforward: showcase AWS as the premier option for businesses and organizations through strategic platform development. One of the reasons the Philippines lagged in adopting a digital lifestyle was due to a lack of awareness among its citizens. With M2's strategic approach, two seasoned journalists were selected to share their expertise in cloud technology, cybersecurity, and machine learning with the public. Additionally, M2 highlighted success stories of organizations utilizing AWS technology in their operations. UnionBank earned the title of "Best Digital Bank" for three consecutive years, while Stratpoint recovered from major losses during the pandemic thanks to increasing demand for cloud services. PearlPay, a fintech startup, transformed rural banks into digital-ready institutions using AWS. Currently, AWS maintains partnerships with well-known brands such as Jollibee, Globe, and PLDT. According to Stanley Chan, AWS’s Head of Technology Partners, the company continues to attract a variety of clients. AWS’s cloud services have enabled businesses to grow by as much as 200 percent. The local market is advancing toward digitalization. M2 persists in promoting AWS not only as a leader in cloud computing but also in the broader tech industry. The possibilities are endless—after all, it's called 'cloud' for a reason.

Paypal: Opening the Doors to Global Cashless Trade

PayPal

**Navigating New Challenges** Once the pandemic prompted a lockdown in the Philippines, financial concerns became paramount. Consumers increasingly turned to digital platforms for their purchasing needs. PayPal's challenge was to engage in this dialogue and establish itself as the primary financial link between Filipinos and the global marketplace. It was essential for PayPal to earn the trust of online users, positioning itself as a top brand connecting the country with the international economy. This was the story that M2.0 communications agency aimed to convey. **Methodology: Understanding Consumer Mindsets** M2.0 undertook an extensive digital audience analysis survey with 500 participants to explore how consumers were handling digital payments during the pandemic. Given the monetary aspect, digital security emerged as a significant concern. The findings garnered attention from leading national news media, amassing 3.8 million impressions. This research served as a foundation for PayPal’s public relations campaign, reinforcing its image as a trustworthy brand in the industry. **Outcomes: Promoting Digital Commerce** With 93% of Filipino consumers favoring cashless transactions and seven out of ten anticipating purchases from international online retailers soon, PayPal has become a key player in ensuring safe online transactions. It is now the foremost advocate for digital commerce in the Philippines and aims to continue being an essential resource for Filipino entrepreneurs.

UNICEF: An Online Crusade for Poverty Awareness

UNICEF

In its mission to enhance the lives of the Bangsamoro people, UNICEF examined the challenges within the region. To increase its effectiveness, the organization sought to gather financial resources through crowdsourcing for its programs and initiatives. As a non-profit, non-governmental organization, UNICEF depends on voluntary donations. In response to the pandemic, the organization turned to digital platforms to foster partnerships and convey the realities in BARMM. UNICEF needed to find a careful balance between narrating the experiences of children and generating funds for its initiatives. To accomplish both objectives, UNICEF collaborated with M2.0 to create a video campaign. The agency produced five videos showcasing the daily lives of children in the area, each highlighting a specific aspect of life in BARMM. While M2.0 handled the scriptwriting, COVID-19 restrictions made it challenging for the creative team to travel to Mindanao. Therefore, they engaged a third-party crew to film on location and complete the final production. The edited videos were then shared on UNICEF’s official Facebook page and used for digital advertising. These videos helped UNICEF illuminate and raise awareness about the struggles in BARMM, as well as demonstrate how their efforts support their goal of aiding every child.

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