Maximus wins with B2G social media solutions
**The Situation:** The Covid pandemic led to the cancellation of events worldwide, prompting marketers to seek new methods to engage with their audiences. Maximus was no different. As they transitioned from in-person gatherings to digital platforms to foster relationships with federal, state, and local agencies, they identified inaccuracies on Wikipedia, an unmanaged Glassdoor account, and social media profiles that exhibited stagnant growth, low engagement, and a lack of strategic direction.
**The Solution:** Maximus approached us to enhance its digital footprint and to create and implement a thorough social media strategy to revamp its online brand. We improved the company's content, showcased subject matter experts and executives, kept an eye on competitors, and ultimately positioned Maximus as a thought leader in their field. Additionally, we assisted them in monitoring and addressing comments on social media and job review sites, suggested updates for their Wikipedia entry, tracked sensitive news cycles, and optimized their SEO.
**How We Did It:** We collaborated closely with various business units to ensure messaging alignment and a balanced content mix aimed at communicating with customers, employees, investors, and policymakers. We established processes for timely content creation and review and developed a reporting system to evaluate the effectiveness of our efforts. We also amplified the profiles of subject matter experts and executives and initiated an employee advocacy program.
**The Results:** Our efforts led to a significant increase in Maximus's LinkedIn following, growing from around 60K to over 140K followers, alongside heightened engagement levels. We published hundreds of posts and responded to over 1,000 comments. Furthermore, we supported key executives and subject matter experts with their personal social media accounts, boosting brand awareness and impressions by nearly 2,000%. These initiatives contributed to substantial growth for Maximus, resulting in numerous contract awards from federal, state, and local entities for contact center services and technology solutions.