Lumino

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Overview

10 - 49

Employees

2020

Year Founded

ABOUT LUMINO

We light up your digital presence across the web

Lumino assists large organizations in overseeing their online presence, which includes platforms such as social media, Wikipedia, job review sites like Glassdoor, and the vast realms of YouTube and Reddit. If this resonates with you, Lumino is what you need: we collaborate with your internal teams and current agencies to provide expertise and ethical guidance on these complex platforms. If you have a project or would like a complimentary educational consultation to tackle these issues, please contact us at shout@luminodigital.com.

LANGUAGES SPOKEN

English

HIGHLIGHTS

10 - 49

Employees

2020

Year Founded

Services

Focus

Industries

Clients

Services Provided

100% Digital Strategy

About the Team

OUR STORY

Lumino thrives on building strong partnerships, delivering strategic communication solutions for complex areas such as Wikipedia, government contracting, and AI-driven search. Committed to transparency, Lumino keeps clients informed throughout projects, breaking down intricate guidelines into clear, actionable advice. Their goal is to empower clients by teaching them the intricacies involved, whether it involves navigating Wikipedia's policies, securing government contracts, or adapting to the shift from SEO to generative engine optimization (GEO). They emphasize honest feedback, shared success, and respect for clients' expertise while fostering independence by providing necessary tools and documentation for sustained growth. Lumino's approach ensures lasting value beyond project completion, positioning clients for continued success.

Portfolio

Maximus wins with B2G social media solutions

Maximus

**The Situation:** The Covid pandemic led to the cancellation of events worldwide, prompting marketers to seek new methods to engage with their audiences. Maximus was no different. As they transitioned from in-person gatherings to digital platforms to foster relationships with federal, state, and local agencies, they identified inaccuracies on Wikipedia, an unmanaged Glassdoor account, and social media profiles that exhibited stagnant growth, low engagement, and a lack of strategic direction. **The Solution:** Maximus approached us to enhance its digital footprint and to create and implement a thorough social media strategy to revamp its online brand. We improved the company's content, showcased subject matter experts and executives, kept an eye on competitors, and ultimately positioned Maximus as a thought leader in their field. Additionally, we assisted them in monitoring and addressing comments on social media and job review sites, suggested updates for their Wikipedia entry, tracked sensitive news cycles, and optimized their SEO. **How We Did It:** We collaborated closely with various business units to ensure messaging alignment and a balanced content mix aimed at communicating with customers, employees, investors, and policymakers. We established processes for timely content creation and review and developed a reporting system to evaluate the effectiveness of our efforts. We also amplified the profiles of subject matter experts and executives and initiated an employee advocacy program. **The Results:** Our efforts led to a significant increase in Maximus's LinkedIn following, growing from around 60K to over 140K followers, alongside heightened engagement levels. We published hundreds of posts and responded to over 1,000 comments. Furthermore, we supported key executives and subject matter experts with their personal social media accounts, boosting brand awareness and impressions by nearly 2,000%. These initiatives contributed to substantial growth for Maximus, resulting in numerous contract awards from federal, state, and local entities for contact center services and technology solutions.

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"Lumino delivers quality projects within budget and timeline expectations based on verified client feedback."

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