Lucid Reality Labs

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Overview

$25,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2016

Year Founded

ABOUT LUCID REALITY LABS

Enterprise AI, XR & Robotics Solutions

At Lucid Reality Labs, we create and implement enterprise XR and AI solutions with a focus on AI-driven simulation, immersive training, digital twins, and robotics systems for sectors such as healthcare, life sciences, manufacturing, and corporate organizations. Our integrated environments merge spatial systems, digital twins, real-time 3D simulation, and AI technology to enhance organizational training, workflow management, and operational preparedness for real-world scenarios. We work within highly regulated industries where consistency, safety, security, and reliability are of utmost importance. Our portfolio includes enterprise projects for notable clients like Medtronic, Roche, Philips Healthcare, 3M, the American Red Cross, and Universal Destinations & Experiences. Our efforts have been honored with awards from Webby, Auggie, Telly, Anthem, and Unity, and we have been featured in the Inc. 5000 and Financial Times’ Top 300 Fastest-Growing Companies in the Americas. Additionally, Lucid Reality Labs is acknowledged by Clutch as a reputable B2B agency, ranking #105 on the Clutch 1000 list of top service providers, being named a Top AR/VR Development Company for 2026, and recognized as the #1 leader in Clutch’s AR/VR Leaders Matrix. As an Accredited Unity Service Partner with certified technical teams, we provide enterprise-level XR, AI, and simulation solutions that are designed for measurable results, secure deployment, and large-scale enterprise adoption, adhering to ISO 27001, GDPR, and HIPAA regulations. For more information, visit: https://lucidrealitylabs.com/

LANGUAGES SPOKEN

EnglishSpanish

HIGHLIGHTS

$25,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2016

Year Founded

Services

Focus

Industries

Clients

Services Provided

20% Robotic Process Automation (RPA)

30% AI Strategy & Roadmap Consulting

50% Generative AI

About the Team

OUR STORY

Our Journey At Lucid Reality Labs, we combine creativity, accuracy, and intention within our team. Our XR designers, AI engineers, and subject matter specialists create technology that enhances personal empowerment and enriches education. Driven by principles of innovation, accountability, teamwork, and excellence, we transform challenges into meaningful outcomes. We have received accolades such as the Webby, Auggie, Telly awards, and have been featured in the Inc. 5000 list. As an Accredited Unity Service Partner and holding certifications in Unity Professional Programming, we demonstrate our technical expertise and dedication to quality.

TEAM PHOTOS

Portfolio

Universal Mobile AR Social Media Campaign

Unknown

To promote Halloween Horror Nights—Universal Orlando Resort and Universal Studios Hollywood's renowned scare event—Lucid Reality Labs created an AR activation for social media that allowed fans to engage with the horror experience prior to entering the park. Activated by QR codes in streaming advertisements, the experience tapped into viewers' tendency to use multiple screens simultaneously. Scanning the code transformed their surroundings into a spooky graveyard, complete with emerging tombstones and an eerie atmosphere. Central to the activation was La Muerte, a chilling figure drawn from Latin American folklore, who was presented as the dark spirit of Halloween Horror Nights. As the AR scene escalated, La Muerte made her presence known, instilling the unsettling feeling that she was pursuing the user in their own environment. This encounter created an immersive experience through layered spatial audio, augmented reality visuals, and haptic feedback, resulting in a vivid and suspenseful moment. In selfie mode, users could see La Muerte looming behind them and were encouraged to capture and share this moment, transforming fans into storytellers and enhancing the experience on social media. “The guest journey can begin before arrival. AR helps us surprise and delight fans — on their devices, in their feeds, and in their imaginations.” — Universal Destinations & Experiences Read more: https://lucidrealitylabs.com/

H&M Home AR Web Mobile App

H&M

The primary aim of the project was to create a promotional mobile Web AR App to launch an H&M Home store in Paris, France. The immersive experience was designed to draw in as many visitors as possible through augmented reality features, including an AR lottery and gift draws. H&M, in partnership with the RISE creative agency, intended for participants to experience multiple stages of AR engagement. To facilitate this, a two-meter-tall physical mock-up of a key was installed in various strategic locations throughout Paris, particularly near subway entrances, serving as starting points for the AR journey to guide customers to the new H&M Home store. The AR experience was well-received, engaging store visitors in an enjoyable, immersive manner. Upon scanning a QR code on the H&M key mock-up, users could access the mobile Web App through their browser. The app utilized world tracking provided by 8th Wall to guide users to the store's location. At the start of the experience, a digital AR representation of the key that matched the physical mock-up appeared, directing users to the H&M store. Once they reached the store, users were prompted to scan another tracking image, which activated an AR animation and opened a door to a virtual room. Inside this room, users were surrounded by a 360-degree virtual space featuring H&M merchandise. Upon entering the virtual room, the lottery algorithm launched automatically after 10 seconds, resulting in a pop-up notification indicating whether the user won the lottery. If the user did not win, they were encouraged to return the next day to try again.

Kérastase AR Pre-Launch Experience

Unknown

Developed in the lead-up to the official product launch, this web-based augmented reality experience encouraged users to delve into the narrative of a new professional haircare line. Utilizing the 8th Wall platform, it merged interactive storytelling with real-time product visualization, enabling users to explore the product and sign up for the launch event directly through the experience. The solution included features for registration, analytics, and shareable media to enhance visibility across social media and e-commerce platforms, transforming a pre-launch moment into an immersive digital experience that fused innovation, brand storytelling, and quantifiable audience engagement.

18 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$25,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$25,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

“

"Lucid Reality Labs delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

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Robotic Process Automation (RPA)

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Generative AI