Luca is a former SEO Manager at an agency and the former Head of SEO at Yahoo! Finance, recognized as one of the top 20 Digital Marketing Influencers. He has previously managed teams that implemented SEO strategies for companies like Linden Homes, Away Resorts, Future Fit Training, and Clyde&Co, improving both local rankings and international SEO efforts. Having started his SEO career in 2010, Luca holds a Master’s degree in Digital Marketing from Portsmouth University Business School and is fluent in English, Italian, and French. He regularly contributes articles to major marketing publications worldwide, including Search Engine Land, WordTracker, Search Engine Watch, Smart Insights, and others. Additionally, he is a sought-after speaker at SEO conferences around the globe, having recently been invited to deliver keynote presentations in London, Dubai, Manila, Malta, and Cyprus. Luca's expertise is rooted in data analytics; he began his career as a Web Analytics Expert for a national council before transitioning into SEO and data-driven strategies.