Lavie Paris
Lavie is a Paris-based brand that embraces life and finds elegance in subtle details, offering a fresh and stylish take on sophistication. We developed Lavie from the ground up, starting with the name and logo design, and overseeing the complete branding process. This involved establishing its fundamental values, shaping its identity, and crafting the brand’s narrative. Additionally, we handled content creation and art direction, producing photography and videos for the launch campaign, Le Grand Voyage. After creating the visual identity, we turned our attention to Lavie’s communication strategy, aiming to present a warm, natural, and optimistic image. Our objective was to emphasize the collection’s versatility, highlighting its many styling options and accessibility, and positioning Lavie as an inspiring choice for its audience. We built a story that framed Lavie as a brand delivering stylish, high-quality design at an affordable price point. We showcased its adaptability to various occasions, styles, and body types, promoting confidence and empowerment among women. Through this strategy, we effectively conveyed the brand’s freedom and versatility, offering a style inclusive of everyone. Beyond the launch campaign production, which comprised all photography and video content, we also created extensive material for the e-commerce site. This included detailed product photos and videos for each outfit to ensure a distinctive and engaging online presence. Furthermore, we implemented the Instagram launch plan, customizing content and storytelling to achieve maximum impact on the platform.