ID8 & Innovate - BRANDING | WEB DESIGN | CONTENT
In 2018, Loomo was enlisted to create a new brand and digital strategy for ID8 & Innov8, a company founded by keynote speaker on innovation and creativity, Duncan Wardle. You might not be familiar with Duncan or ID8, but it’s likely you know the company where he previously worked. When someone who formerly led The Walt Disney Company gives you the go-ahead, you aim for the stars! We were introduced to Duncan when he encountered a common challenge faced by new clients: struggling to find a website design that truly stood out. His agency, the formidable Savage & Wiser, reached out to us to develop a website that would showcase his creativity while still appealing to the corporate sector. Always eager to tackle a challenge, we presented a variety of initial design drafts, ranging from literal interpretations to more abstract concepts. Finally, the moment had arrived. Luckily, Luke, a member of our team, had also been brainstorming a concept tied to the original ID8 brand, and he shared it with Duncan, hoping for a positive response. This sparked an incredible email exchange.