275% Increase in Page Views Over 3 Months
The SAP (Society of Analytical Psychology)
The Society of Analytical Psychology (SAP) is the UK's oldest training organization for Jungian analysts, offering education in Jungian and post-Jungian psychoanalysis and psychotherapy. After experiencing a significant drop in web traffic following a new website launch, SAP sought assistance from Logic Design to recover as much of that traffic as possible through an SEO campaign, as well as to provide hosting for a complex "Moodle" platform. Their objectives included raising brand awareness, attracting more visitors seeking psychological assistance, and boosting engagement with their courses and events. As a well-established entity in the field and from a domain perspective, our aim was to resolve the issues caused by the new site and secure the top ranking for their brand name, "The SAP." Ultimately, we achieved a 10% increase in branded clicks and a remarkable 426% rise in search impressions for branded queries. Throughout the campaign, we addressed numerous issues, which involved creating page titles, meta descriptions, conducting 301 redirects, implementing structured data schema, optimizing content, and making use of internal links. When comparing the first month of the campaign to six months later, clicks to the site increased by 96%, and requests to join the SAP rose by 212%.