Light 516

I assist mid-market B2B and membership-based organizations in resolving their ineffective revenue processes, tackling everything from lead generation to renewals and communications. Many teams struggle with inconsistent follow-ups, disorganized content, isolated tools, and AI experiments that fail to deliver results. I create AI-enhanced workflows that seamlessly integrate with existing systems, yielding measurable improvements in conversion rates, renewals, and content management. My expertise spans 25 years in the customer lifecycle, including CMS, CRM, marketing automation, digital experience design, commerce, AI-assisted content generation, and service operations. I've managed large teams, developed solutions independently, authored reference architectures, and executed programs for both enterprise and mid-market clients in sectors like professional services, associations, healthcare, finance, higher education, and B2B. Currently, I concentrate on workshops, roadmaps, and workflow design to transform misaligned goals and fragmented AI initiatives into a cohesive, actionable strategy that drives revenue. Typical results include: Engagements: