**BACKGROUND** Please provide details about your company and your role. I serve as the General Manager of a restaurant. In one sentence, describe what your company offers. We embody Crispy, Juicy, and Flavorful! These three descriptors capture the essence of the famous roasted pig variety, beloved in the Philippines. With its perfectly crunchy skin, it can be enjoyed without dipping sauce, thanks to the juicy meat seasoned with a blend of organic ingredients. We offer two flavors: original and spicy. Our ambiance provides a "home-like" experience, featuring contemporary yet classic interiors that add a modern twist to the essence of "Old Cebu." Additionally, we operate a Lechon Fulfillment Center for whole lechon orders and a takeout counter for pasalubong. **OPPORTUNITY / CHALLENGE** What specific goals did you hire LICERA Growth Marketing Group to achieve? - Increase Brand Awareness - Drive a steady influx of diners and customers to our restaurants - Establish eCommerce capabilities and boost online sales - Explore additional growth and scaling opportunities **SOLUTION** How did you discover LICERA Growth Marketing Group? Through an online search and referrals. Why did you choose LICERA Growth Marketing Group over other options? Due to their high ratings, proximity to my location, budget-friendly pricing, strong cultural alignment, and shared values. How many LICERA Growth Marketing Group team members worked on this project? Between 6 and 10 employees. Please detail the scope of work, including key deliverables. The project focused on Market Expansion and the opening of a new restaurant, marking a significant milestone in our journey as we proudly established our culinary legacy in the heart of Metro Manila. This expansion signified a new chapter in our brand's story and demonstrated our commitment to delighting a wider audience. Central to this campaign was a heartfelt expression of gratitude, captured in the Cebuano phrase of our slogan, reflecting our deep appreciation for our loyal Cebuanos. The campaign beautifully integrated Cebu's rich cultural heritage with the culinary craftsmanship that has solidified our reputation. Beyond the celebratory nature of our new location, it aimed to forge an emotional bond with patrons, encouraging them to share in the joy of this accomplishment. It was not only a celebration of the restaurant's launch but also of the shared experiences and flavorful journeys that resonate with our customers. **RESULTS & FEEDBACK** What measurable outcomes from the project indicate progress or success? The core message of our campaign successfully conveyed our gratitude to Cebuanos for welcoming our brand to Manila. This creative initiative resonated with the audience and strengthened the emotional ties between the brand and patrons. Overall, the campaign contributed to our growth and enhanced the positive perception of our brand as we entered new markets, acknowledged our Cebuano supporters, and effectively utilized diverse marketing channels and events. The agency's social media strategies bolstered our online visibility, engagement, and follower count, while the key messages reached a wider audience across these platforms. The local restaurant marketing techniques facilitated awareness and increased foot traffic to our new and existing establishments. The agency’s video production services effectively produced impactful content that encapsulated the campaign's spirit. Notably, the opening ceremonies in both Manila and Cebu were flawlessly managed, providing a memorable experience for significant guests and loyal customers. **RESULTS?** - Increased Brand Recognition and Customer Appreciation - Enhanced Online Presence and Engagement - Successful Launch Events in Manila and Cebu Our 2019 campaign marked a pivotal moment, propelling sales to unprecedented levels. Although we faced challenges and a decline in performance in 2020, we remarkably bounced back, showcasing our resilience and upward sales trajectory. The 2019 campaign acted as a catalyst for substantial growth, deepening our connection with patrons. In 2020, amidst a tough business environment, Rico’s Lechon exhibited adaptability and determination, witnessing impressive sales recovery through strategic measures and a steadfast commitment to excellence. This rebound highlights our resilience and dedication to delivering outstanding culinary experiences. **Describe their project management. Did they meet deadlines, and how did they address your needs?** There was strong collaboration between our internal marketing team and the LICERA team. While the initial phase was a bit uneven, their determination to understand our perspective and preemptively address our needs was exceptional after a couple of weeks. **What was your main form of communication with LICERA Growth Marketing Group?** In-Person Meetings, Virtual Meetings, Email, or Messaging Apps. **What impressed you most about this company?** They value our expertise in the brand and market and collaborate closely to proactively solve potential issues. Their ability to anticipate concerns is a noteworthy aspect of their service. **Are there any areas where LICERA Growth Marketing Group could improve?** They are highly dedicated, working tirelessly, and will inform you of necessary concerns openly and directly. This transparency is part of what makes their service special. They're committed to serving your company and brand interests above all.