Lextant is a prominent firm specializing in human-centered design and user experience research, located in Columbus, Ohio. Trusted by Fortune 500 companies in sectors such as automotive, healthcare, consumer products, retail, and technology, Lextant assists organizations in transforming customer needs into impactful product, service, and brand experiences. Utilizing unique systems like Desired Experience Modeling and Insight Translation, the firm reveals crucial insights to guide strategy, innovation, and design. Lextant's extensive research capabilities include biometric and behavioral analysis, eye-tracking, and a proprietary Experience Capture and Metrics System aimed at enhancing user experiences for market success. Their Insights Garage is recognized as the leading large-format market research facility in the country. From initial concept development to production, Lextant creates customer value in product and service experiences that yield business success. Areas of expertise include User Research & Strategy, Human-Centered Design, Connected In-Vehicle Experience & Mobility Research, Eye-Tracking & Biometric Analysis, Experience Capture & Modeling, and Innovation & Product Development.