Lextant

For Lextant

Is this your company?

Edverise AI compiled this profile from public information so buyers could find you. Claim it to edit every field, add your portfolio and respond to reviews.

Claim & verify for free

Manage the listing yourself. Verify by work email or company domain to earn the verified badge.

Claim this profile

Suggest an edit

Not ready to claim? Send a correction and our team will review and update verified factual errors.

Suggest an edit

Overview

50 - 249

Employees

1998

Year Founded

ABOUT LEXTANT

the human experience firm

Lextant is a prominent firm specializing in human-centered design and user experience research, located in Columbus, Ohio. Trusted by Fortune 500 companies in sectors such as automotive, healthcare, consumer products, retail, and technology, Lextant assists organizations in transforming customer needs into impactful product, service, and brand experiences. Utilizing unique systems like Desired Experience Modeling and Insight Translation, the firm reveals crucial insights to guide strategy, innovation, and design. Lextant's extensive research capabilities include biometric and behavioral analysis, eye-tracking, and a proprietary Experience Capture and Metrics System aimed at enhancing user experiences for market success. Their Insights Garage is recognized as the leading large-format market research facility in the country. From initial concept development to production, Lextant creates customer value in product and service experiences that yield business success. Areas of expertise include User Research & Strategy, Human-Centered Design, Connected In-Vehicle Experience & Mobility Research, Eye-Tracking & Biometric Analysis, Experience Capture & Modeling, and Innovation & Product Development.

Languages Spoken

English

HIGHLIGHTS

50 - 249

Employees

1998

Year Founded

Services

Focus

Industries

Clients

Services Provided

33% Product UX Strategy

17% UX Research & Usability Testing

50% Brand Identity Design

Portfolio

Unlocking Consumer Luxury

Ford Motor Company

Lextant collaborated with Lincoln to create a strategic, value-focused customer framework aimed at developing experiences that appeal to luxury car buyers and set its established brand apart. This customer-driven framework links the emotional and functional advantages of luxury with essential features and designed experiences, thereby enhancing desired luxury interactions and improving both in-vehicle and connected touchpoints. By utilizing Lextant's unique Experience Metrics platform, we delivered concept and competitive insights that contributed to Lincoln achieving five consecutive years of growth in the luxury market.

Inspiring Innovative Oral Care Experiences

Proctor and Gamble

Lextant's Desired Consumer Experience strategy served as the basis for P&G to introduce Crest 3D White, which became a billion-dollar brand. This initiative led to the creation of Crest's three major product lines: Pro-Health, Complete, and 3D White, the top-selling toothpaste in the US in 2017. "Lextant identified and grasped the essential qualities necessary to realize the preferred consumer experience. Their distinctive and collaborative approach will influence all facets of our oral care business for the next 10 to 20 years."