Based in London, I am an ideas-driven Art Director and Freelance Graphic Designer with diverse expertise in Brand Identity, Strategy, Packaging, Advertising, and Web Design. A graduate of Norwich University of the Arts, I bring a passion for bold and imaginative creative concepts, carefully crafted with clear direction, logic, and insightful foundations. Throughout my career, I have held leadership roles, including Head of Creative at two London agencies, where I led teams and collaborated with brand leaders and startups across various industries. I specialize in delivering innovative and measurable creative solutions that engage audiences effectively, believing that every brand must tell a compelling story and create memorable experiences at each interaction.