Annie Ellicott is the founder and President of LeapUp Marketing Solutions, a consulting firm specializing in strategy and marketing services that she established in 2003. The firm has supported over 100 clients in the consumer travel, retail, and services sectors. Leapup focuses on creating marketing strategies that enhance customer acquisition, foster relationship-building, and improve retention. They assist clients in optimizing their marketing investments, enhancing marketing skills and infrastructure, streamlining decision-making, and executing marketing goals effectively and economically. Typical projects involve consumer and brand equity assessments, crafting brand identities and messaging strategies, developing marketing plans for new ventures and product launches, facilitating mergers and partnerships, creating annual promotional and editorial calendars, leading strategy retreats, and relaunching brands online. Leapup’s marketing services encompass market research, consumer segmentation, channel and partnership strategies, brand and product positioning, trade and consumer messaging, campaigns for new lead acquisition, content strategies, social media marketing, search engine optimization, online promotions, and marketing analytics.